The Argument for Search Marketing

Why it works

- 92% of internet users start their online journey with a Search Engine.

- Search Marketing has the lowest cost per lead compared to other Direct Marketing methods. (See Chart)

- 3. 75% of internet users search for goods and services with Search Engines

- Pay Per Click (PPC) advertising is relevant to what consumers are searching for – targeting them at the right moment and mood.

- PPC is 100% accountable. Advertisers can know the cost of each conversion in real-time, and campaigns can be instantly optimised for maximum ROI.