Pay Per Click Advertising

PPC explained

PPC is a form of targeted advertising used on Search Engines and their partner sites.

When a user searches with a key phrase in a Search Engine, or surfs a site relevant to your business, they can see targeted ads that link to your website. This is accomplished through bidding on keywords.

The best part is, you pay for the ad only if the user clicks it. Wait! There's more! You can track everything from clicks to sales, so PPC is 100% accountable.

Ads can also be changed in real time and rotated so that campaign messages can be easily updated and ad testing can ensure the most effective ad text is used.

In addition, keywords and landing pages can be constantly optimised to drive more clicks and conversions while driving down advertising costs and, ultimately, cost per acquisition.

PPC can increase the number of relevant engaged visits to your website. It can create immediate visibility on the search pages.

It's creative flexibility means that messaging can be constantly tested and improved and makes it an effective channel for your short term tactical campaigns, as well as long tern strategic ones. All elements of the campaign; keywords, clicks, cost, ad creative, landing pages, revenue generated, can be measured, it's a 100% accountable marketing channel.

PPC can target consumers based on search interest or even demographics. Your PPC campaign can also be geo-targeted to people, based on their country, region or even city of residence - depending on where you can service your clients.

Basically, it's the most targeted, relevant and accountable form of marketing that we know of!

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