Search Engine Optimisation

SEO explained

Search engine optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently.

The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website is critical to gaining visibility on the organic or natural (left hand side) search results (SERP’s) of search engines.

SEO, is done in two stages, known primarily as on page and off page.

On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the site itself.

Off page relates to ongoing SEO development and includes link building campaigns, news and article submissions, paid directory submissions and joining discussion forums that relate to your chosen industry. The latter is basically about gaining 3rd party exposure of your website.

On Page
- Keyword mining
- Keyword density checks
- Credible copywriting
- Meta tags scripting
- Clean and valid coding
- Link management

Off Page
- Free / paid directory submission
- Article and news submission
- Press release distribution
- Reciprocal link marketing
- Inbound link building
- Forums, Blogs and Web 2.0 linking

SEO Benefits

SEO can increase the number of visitors searching for your service or product, providing the possibility of increased sales to your site. SEO can also give your brand a boost by raising awareness and for a comparatively low outlay is among the most cost effective ways of marketing. Once in place, a properly designed and optimised site should remain in the rankings.

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