PR & Search part 2

29. August 2008 nick

Lee continues his article with a bit more ‘how to’ meat…

http://www.toprankblog.com/2008/08/digital-pr-and-seo-series-part-2/ 

Web Marketing | 0 Comments »

Tie up between Search and PR

28. August 2008 nick

I have been rambling to anyone that will listen that online PR is growing in importance.

The main reason is that developing a consumer facing, online footprint, will also have a good effect on your Search campaigns. There is obvious overlap between online PR and link building for SEO, with the former concentrating on humans and the later concentrating on engine spiders. Also the use of legitmate PR releases for mutliple article submissions across directories has a good effect on your link equity.

In terms of PPC we have had great results for our retail clients when we tie up PR with our ad creative. PPC sales will rise and fall with the inveitable peak that good PR will create.

Here’s an OK article about the tie up. I am just pleased that somone else agrees with me…

http://www.toprankblog.com/2008/08/digital-pr-seo/

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John Battelle on Adplanner vs Comscore

19. August 2008 Blog Master

John Battelle has put together a great article about the new Google Tool, Ad Planner vs Comscore. In the article John talks with represntives from both Google and Comscore. Talking about the difference in data. See below for a small snippet:

“ When Google Ad Planner came out back in June, I immediately thought of Comscore - and I was not alone. Many in the marketing industry thought that Google’s product would be a “Comscore killer,” and when I noted as much in my coverage, Gian Fulgoni, Comscore’s chair, shot back in a comment to my post……“

Read the full article here.

Comscore, Google | 0 Comments »

Google Improves Content Network

19. August 2008 Blog Master

A few weeks ago, Google announced some improvements to their Content Network, made possible by DoubleClick. See below for the improvements:

• Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.

• Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.

• Improved Ads Quality: Brings performance improvements within the Google content network.

• View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

Read more here.
Hopefully we’ll keep seeing updates like these in the near future.

Google | 0 Comments »

Mobile Advertising Crucial

18. August 2008 Blog Master

Interesting article regarding mobile advertising and the recent economic downturn, below is a small snippet:

“The effects of the economic downturn are widespread. Companies have either already cut their marketing budgets or have a cut planned for 2008. According to a global study by Forrester research, marketing budgets are expected to be cut by 3% on average this year. But, it’s not all gloom. This opens up a window of opportunity for smart advertisers. Why? Well, it gives them the opportunity to assess their approach……“

Read the rest here.

Mobile | 0 Comments »

Apple Worth More Than Google?

15. August 2008 Blog Master

In a development that has tech investors buzzing (or at least humming), a little computer and gadget manufacturer based in Cupertino, California, has managed to exhibit such overwhelming growth in recent years that its market value is now bigger than that of search behemoth Google. Read more here.

Google, iPhone | 0 Comments »

BlinkX Makes Offer For Miva

14. August 2008 Blog Master

Blinkx founder Suranga Chandratillake has offered around $40million (roughly £20.9million) for the digital media firm, at $1.20 a share - $0.42 above last night’s closing price. Chandratillake has urged the Mica shareholders to move quickly in considering the acquisition, making assurances that wide -scale redundancies would be unlikely. Read the rest here.

BlinkX, Miva | 0 Comments »

Google Announces Translator For iPhone

12. August 2008 Blog Master

Ever been abroad with your iPhone and wondered what something says, or not known how to say something in a foreign language?? Well Google have come up with a solution to your woes! Below is a small snippet from the article:

 ”Google Translate for iPhone is optimized for speed, supports all of the existing Google Translate language pairs, and uses a client-side data-store on your iPhone to hang on to your past translations so you always have them at hand, even if you can’t use the local data network. We wrote this using the AJAX Language API, so every time the Google Translate team updates the languages they support, the languages will automatically be added here.“

Read the rest here.

Mobile | 0 Comments »

Search Loves Olympics!!

11. August 2008 Blog Master

So here we are, the Olympics have started and Google and Yahoo are showing their appreciation to the event. Take a look for yourself by visiting the engines.

Search Engines | 0 Comments »

Google Trying To Compete With Baidu

7. August 2008 Blog Master

Google is taking on Baidu in China by launching its own music search site—except this one will only point users to music that is free and legal to distribute. The site, located at google.cn/music and only accessible by Chinese Internet users, allows users to search by singer and song title. The search results will point to songs hosted by Top100.cn, a Chinese music site with financial backing from basketball star Yao Ming. Google’s music site will be ad-supported, and the company says that ad revenue will be shared with Top100.cn and its music partners. Read more here.

Google | 0 Comments »