Monthly archive for February 2008

Motorola’s “Say Goodbye” Campaign at Hong Kong Airport

Friday, den 29. February 2008

Clever mobile ad campaign article over at MobiAD.com “When Hong Kong International Airport opened a new wing, they wanted to do something special to highlight the interactive screens in the terminal. So they launched a competition among Hong Kong agencies, with the prize being the use of the screens for the initial two month period.” [...]

CategoryPay Per Click (PPC) | 0 Kommentar »

Google launches AdSense for Video

Tuesday, den 26. February 2008

Bigmouthmedia have posted an interesting news article regarding Google AdSense. Google will now allow advertising in Videos via a semi-transparent layer which will be charged on a cost-per-click basis. Full article link below. Link: http://www.bigmouthmedia.com/

CategoryPay Per Click (PPC) | 0 Kommentar »

Tug SES SEO Presentation Available to Download

Tuesday, den 26. February 2008

Last Wednesday we attended SES London, in which there was a whole day dedicated to SEO. Speakers consisited of Andrew Girdwood (Head of Search at bigmouthmedia,) Greg Jarboe (Manager at Beyond Ink,) Andy Atkins-Krüger (Managing Director of WebCertain Europe Ltd,) and more. We’ve compiled a pdf presentation consisting of both our notes from SES London [...]

CategorySearch Engine Optimisation (SEO) | 0 Kommentar »

Onpage SEO and it’s importance

Monday, den 25. February 2008

Onpage is the base of any SEO project and is what’s regarded as “best practice”. Any good search company will insist on addressing the onpage factors at the early stages, more often than not, after the keyword enhanced copy has been drafted. Spiders need to be able to crawl and index a website both quickly [...]

CategorySearch Engine Optimisation (SEO) | 0 Kommentar »

Work for Tug – PPC Position Available

Monday, den 25. February 2008

Tug are a fast-growing, Shoreditch-Based Search Engine Marketing agency committed to providing a fun, friendly working environment, and excellent career development opportunities working with high profile clients. Tug are looking for an ambitious individual to help drive the growth of the company whilst retaining our core values of high quality client care and being results [...]

CategoryPay Per Click (PPC) | 0 Kommentar »

Improving your click through rate with Creative Search Marketing

Monday, den 25. February 2008

Consumers are becoming more savvy in the way they search online – great targeting isn’t enough to get their attention – relevance of ad creative is now the driving factor in click through rate. Click through rate (CTR) is a well known way of measuring your online campaigns’ success. CTR is determined by dividing the [...]

CategoryPay Per Click (PPC) | 1 Kommentar »