John Battelle Interview on Google
Thursday, den 31. July 2008Joe Kutchera of I Media Connection has done an interview with John Battelle talking about Google’s privacy issues and the future of Digital, see below for a snippet:
“Kutchera: How much of a privacy threat is Google/DoubleClick now that it is a combined entity?
Battelle: A major threat is not Google or DoubleClick, it’s government or […]
Pay Per Click (PPC) | 0 Kommentar »
Display and Search Take off Together
Thursday, den 31. July 2008 MSN recently released a case study showing how Display and Search work hand in hand. Below is a small snippet:
“Detailed tracking of a major international airline campaign proved that a combination of display and search advertising is vastly more effective at driving traffic than either activity in isolation….
The combined search and display campaign delivered a […]
General, Microsoft, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
The Art of SEO Link Building is finally getting Interesting
Wednesday, den 30. July 2008This white paper has been prepared by Tug. Tug, is a Search Engine Marketing specialist agency, based in Shoreditch, London.
Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.
In fact, 9 out of 10 internet surfers use a Search Engine to start their […]
Search Engine Optimisation (SEO) | 2 Kommentare »
Yahoo Improves News Related Searches
Tuesday, den 29. July 2008A few days ago, Yahoo announced that they had dramatically improved search results relating to news. Their goal was to improve the freshness and recency of news showed on Yahoo search results. Here’s how Yahoo have done it:
Based on the newsworthiness of each query, we’re now displaying the News Direct Display (DD) in the most […]
Yahoo | 0 Kommentar »
Google Wants More Money!
Tuesday, den 29. July 2008Google’s strict code of secrecy calls for extra silence when the subject is AdWords, the epic money-making machine fueling the company’s drive towards world domination. But sometimes, the truth slips out.
Earlier this month, during Google’s all-important quarterly earnings call, a financial analyst outed the company’s plans to squeeze who knows how many extra dollars from […]
Adwords, Google | 0 Kommentar »
Microsoft Acquire Powerset
Monday, den 28. July 2008From the MSN Blog:
“We’re excited to announce that we’ve reached an agreement to acquire Powerset, a San Francisco-based search and natural language company.
Powerset will join our core Search Relevance team, remaining intact in San Francisco. Powerset brings with it natural language technology that nicely complements other natural language processing technologies we have in Microsoft Research.
More […]
Microsoft | 0 Kommentar »
Google PageRank Update Released
Monday, den 28. July 2008Mat Cutts of Google announced the long awaited PageRank update last Thursday so you should start to see it take effect. We’ve gone up a PageRank, feel free to let us know how it’s treated you by commenting!
Here’s what Matt had to say on his Blog:
“Hey folks, I wanted to let you know that new […]
Google, Search Engine Optimisation (SEO), Search Engines | 0 Kommentar »
AdMob Launch New iPhone Ad Service
Friday, den 25. July 2008AdMob have announced a brand new Ad Application specifically designed just for the iPhone, below is CEO Omar Hamoui had to say
“AdMob has seen enormous growth in both our iPhone traffic and advertiser interest. This new class of device, led by the iPhone, is pivotal to the future of mobile browsing and of mobile media […]
Mobile, iPhone | 0 Kommentar »
Microsoft Live Search Coming to Facebook
Thursday, den 24. July 2008Late last year Microsoft made an investment of $240 million into Facebook, now it looks like Microsoft will now be providing Facebook with both a Live Search box and Paid Ads which will likely be available through Microsoft AdCenter.
Heres a quote from Microsoft’s PR:
“Microsoft’s yearly financial analyst meeting, Microsoft SVP, Satya Nadella announced the extension […]
Facebook, Microsoft | 0 Kommentar »
Google Announce the Knol
Wednesday, den 23. July 2008Today Google announced the opening of its new information service called Knol, which is basically Google’s version of Wikipedia. Here’s a small snippet from Google’s press release regarding Knol:
“The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people’s heads: millions of […]
Google | 0 Kommentar »
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