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Monthly archive for October 2008

Best Halloween Search Engine

Friday, den 31. October 2008

While Ask was the scariest in 2007, they’re 2008 attempt is lame and family oriented (sorry to be a grump I want to be scared!) – check it out http://www.ask.co.uk Surprisingly Yahoo has made no effort. MSN has a nice hint of Halloween but nothing special: http://www.msn.co.uk. For me Google’s the coolest this year: http://www.google.co.uk

Pay Per Click (PPC) | 0 Kommentar »

Trying out MSN’s Big Snap II

Thursday, den 30. October 2008

So i signed up for Big Snap 2 today. It’s another programme where MSN is trying to incentivise people to use their search engine, MSN Live. When signed up – the more you use it the more chancs you have to win John Lewis vouchers. I like that there’s an actual sponsor and they are [...]

Pay Per Click (PPC) | 0 Kommentar »

Wow. Free Banners from Google

Wednesday, den 29. October 2008

Lauren just sent me this: Google’s got in on this too and it’s free (just in US at the moment though):We’ve just launched the beta version of the Display Ad Builder tool, which will allow you to create and customize image, animated, and Flash ads for the Google content network from within your client’s account. [...]

Pay Per Click (PPC) | 0 Kommentar »

Wow. $20 Banners?

Wednesday, den 29. October 2008

I can’t believe I have never heard of these guys before. How can you go wrong with $20 banners? I guess this isn’t really a Search piece. However anything that’s going to drive more traffic can only be helpful from an SEO point of view. Also we have been having lots of success with certain [...]

Pay Per Click (PPC) | 0 Kommentar »

Google Analytics Integrates AdSense

Friday, den 24. October 2008

Google recently rolled out a new Analytics feature which allows users to integrate Google AdSense into their Google Analytics account. This enables the user to see how much money they have earned through their website and what exactly is being clicked on. The feature also gives you a range of different statistics. See below for [...]

AdSense, Google, Google Analytics | 0 Kommentar »

PR and SEO Together

Friday, den 24. October 2008

Lee Odden of Top Rank Blog have put together an interesting article about PR and SEO working together for the good of a website. See below for a small snippet: “Using keyword research to flavor the content, whether it’s verbal, in print, in video or audio can all influence how the outcome of the PR [...]

Search Engine Optimisation (SEO) | 0 Kommentar »

Yahoo Search Marketing rolls out Geo-Targeting

Thursday, den 23. October 2008

A few days ago Yahoo announced a new feature in Yahoo Search Marketing in which you can geo target users by Country, City and Zip Code. See below for a quote from the Yahoo Blog: “Where are your people? And more importantly, are they finding you?  Knowing your ads show up for the right people [...]

Pay Per Click (PPC), Yahoo, Yahoo Search Marketing | 0 Kommentar »

Google Announce Display Ad Creator

Wednesday, den 22. October 2008

Last week, Google released a new tool in which you can create your own Display Ads for the Google Content Network. With this tool you can place images, text, call to actions and logos all into your ad in a number of simple steps on 1 page. The tool will also automatically resize and format [...]

AdSense, Adwords, Google | 0 Kommentar »

Why is PPC spend so much higher than SEO spend?

Wednesday, den 22. October 2008

The following article provides lots of good numbers in the PPC vs SEO spend debate. The basic premis is that if Natural listings have higher visibility and click through rates – why is the spend towards PPC disproportionate? There is the suggestion that clients understand PPC better and find it easier to control. I think [...]

Pay Per Click (PPC) | 0 Kommentar »

Google Allow Gambling Sponsored Search Listings

Tuesday, den 21. October 2008

Google are now allowing Gambling sponsored search listings: http://www.nma.co.uk/Articles/40030/Google+performs+U-turn+on+gambling+terms+in+the+UK.html http://www.nma.co.uk/Articles/37290/Relaxing+control.html This is a long awaited announcement for many search marketers wanting to promote their gambling clients on the search engine. Here’s a small snippet from one of the articles: “Google was initially criticised by gaming and gambling companies for not providing them with evidence that [...]

Adwords, Google | 0 Kommentar »  « Next