Search Engine Marketing Blog | Tug
Using PPC to drive profitable retail sales
Tuesday, den 21. October 2008The following is a quick best practice guide to developing and managing an ROI focused PPC campaign for a retail e-commerce website. Tug is a specialist Search Engine Marketing agency with years of experience in the online fashion retail sector. Clients include, Katharine Hamnett, Amplified, Truffle Shuffle & more T vicar. Get the Keywords right [...]
Media, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
4 months on What is the effect of Google’s Trademark Policy?
Tuesday, den 21. October 2008Lots of our clients were nervous about Google allowing competitors to bid on Brand terms. 4 months on and we are protecting our clients with brand ads against competitors, and in some case bidding on competitor brand terms. In general, though, we haven’t seen a huge increase in competitive brand advertising, and that’s because Google’s [...]
Pay Per Click (PPC) | 0 Kommentar »
Google Announce AdSense for Games
Thursday, den 9. October 2008A few days ago Google announced that they are rolling out AdSense for Games, also known as In Game advertising. See below for a quote from the official Google blog and a video: Â ”Do you develop or publish web-based games? If so, you’re contributing to a growing trend – according to comScore, over 25% of [...]
AdSense | 0 Kommentar »
Mozilla, Explorer, Chrome or Safari?
Tuesday, den 7. October 2008With a fairly ample range of web browsers in the market, selecting the ‘by-default’ one turns out to be a nightmare; so here at Tug -search engine marketing, we have decided to list some pros and cons of the most important browsers. To bear in mind is the fact that Mozilla, Explorer and Chrome were [...]
Chrome, Firefox, General | 0 Kommentar »
Google T-Mobile G1 Phone Sold Out
Tuesday, den 7. October 2008According to Business Week, the first batch of T-Mobile G1 Google Phones have sold out in the preorder stage. Customers can expect to get their hands on their G1′s as early as October 22nd. Could this be the start of a new Mobile Phenomenon?? I guess we’ll see soon enough!!
Android, Google | 0 Kommentar »
Microsoft Ad Center Fall Update
Monday, den 6. October 2008Microsoft have announced that they’ll be bringing a long awaited update to their PPC system, Ad Center. Microsoft say they have listened to the complaints and suggestions of it’s users and they plan to satisfy it’s customers with this update. See below for a quote from the Microsoft blog: “We’ve been listening to your feedback, [...]
Microsoft, MSN, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Google launch new Blog Search Homepage
Thursday, den 2. October 2008Google have launched their new Blog Search Homepage, this is an excellent tool for browsing the 1000′s of blogs on the Internet. With this new Homepage users can now search within categories for topics and find every blog with that topic (these are called Clusters.) Below is what Google had to say about their new [...]
Google, Web 2.0 | 0 Kommentar »
Is Search Engine Optimisation changing?
Wednesday, den 1. October 2008With Microsoft challenging Google’s PageRank by unveiling a revolutionary algorithm which measures the time people spend on any website, Search Engine Optimization will have to come up with fresh ideas to catch up with the eventual changes.  Although BrowseRank has got its weaknesses –i.e: Social networking websites will rank higher than any other pages, even [...]
MSN, Search Engine Optimisation (SEO) | 1 Kommentar »
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