Search Engine Marketing Blog | Tug
YouTube to take on Google Adwords Sponsored Search Model
Thursday, den 13. November 2008In a bid to monetise YouTube, Google have announced they are to test its Adwords Sponsored Search sytsem on the site it bought for 1.65bn in October 2006. Brand Republic said ths: “The YouTube Sponsored Video will allow people posting videos on YouTube to promote them in a sponsored videos section. The poster can then [...]
Adwords, Google, Social Media, YouTube | 0 Kommentar »
GAudi – Google Audio indexing service, beta
Wednesday, den 12. November 2008Google have recently released the audio indexing service (beta version) for YouTube videos –known as GAudi, which will undoubtedly make an impact in SEO practices within the following years. Although still in a developing stage and with many bugs and issues to be dealt with; it is expected that the service translates into text the [...]
Google, Tug, YouTube | 0 Kommentar »
Consumers want something in return
Tuesday, den 11. November 2008A study by Yahoo has revealed that 79% of internet users feel they are not getting enough in return from online advertising to make it worth their while engaging with them. The study tells how users feel they are being bombarded with irrelevent information which makes them less inclined to interact with online advertisements, ”pure entertainment, [...]
Web Marketing, Yahoo | 0 Kommentar »
Comparison sites essential for online retail success
Monday, den 10. November 2008In light of the current economic climate more and more people in the UK are turning to comparison wesites when shopping online, according to a study by E-Consultancy and DoubleClick. It seems as the economic crisis worsens retailers are going to have to become more internet savvy and stay ahead of the consumer in order [...]
Pay Per Click (PPC) | 0 Kommentar »
Adwords Quality Score for Previously Unsearched Keywords
Monday, den 10. November 2008Last week Tug launched a PPC campaign to coincide with the release of a huge Holywoood blockbuster film. We quickly found that certain keywords on Google were getting awful Quality Scores despite the fact that the keywords were 100% relevant to both the AdCopy and their Landing Pages/Website (Quality Scores as low as 1/10). The keywords in question generally included the [...]
Adwords, Google, Search Marketing | 0 Kommentar »
Jerry Yang Talks at Web2.0 Summit
Friday, den 7. November 2008Below is a video of Jerry Yang, CEO of Yahoo talking with John Battelle of Federated Media. In the video they talk about the deal that could have been with Microsoft and other various ideas from Jerry. You can also find an article about the talk here.
Yahoo | 0 Kommentar »
MySpace Ads Booming!
Friday, den 7. November 2008MySpace.com recently launched a new Ad Platform called MySpace MyAds, similar to that of Facebook’s but they only allow the use of skyscrapers and banners. Like Facebook, they allow you to target your ads very specificly. Techcrunch have posted an article about theyre inital earnings, in the article they talk about how MyAds is already [...]
MySpace, Social Media | 0 Kommentar »
Ocean Holidays puts websites on Common Ground
Thursday, den 6. November 2008Ocean Holidays has revamped its websites to incorporate the same booking engine as sister brand Beat The Brochure. The company operates Ocean USA, Ocean Florida and newly launched Ocean Ski and Ocean Cruise.  more at http://www.travolution.co.uk/articles/2008/11/04/1888/ocean-holidays-puts-websites-on-common-ground.html
Pay Per Click (PPC) | 0 Kommentar »
Yahoo’s Hillary Schneider on the Yahoo/Google Agreement
Thursday, den 6. November 2008Today, Yahoo’s Hilary Schneider e-mailed all Yahoo clients letting them know directly Googles decision to terminate the advertising services agreement that the companies announced in June. Here are some of the main points of the e-mail: “Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from [...]
Yahoo Search Marketing | 0 Kommentar »
Mr Paparazzi Celebrity Gossip Website Partners with BlinkX
Tuesday, den 4. November 2008Mr Papparazi recently parterned up with BlinkX to share ad revenue, heres a quote from NME magazine: “Video search service Blinkx has partnered with celebrity gossip site Mr Paparazzi to offer users clips of the likes of Amy Winehouse and Victoria Beckham. Through the partnership, contextual ads will be served against the clips on the [...]
BlinkX | 0 Kommentar »
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