Search Engine Marketing Blog | Tug

« Google Launch Ad Planner Publisher Center   |   First Samsung Google Phone – Hands-On »

Yahoo Testing Favicons in Display URLs

Yahoo Search Marketing are currently testing out a new feature in which Favicons come up on the right of an ads display URL. Favicons are the small pictures you find when you set a site as a favourite, or you can also find Favicons in the navigation bar on Firefox. Yahoo think this will help people idenfity a website when searching, improving a users search journey. See below for a quote from the Yahoo Search Marketing Blog:

“We’re testing a program that uses favicons, the little icons that show up on your browser next to the address window when you’re on a page—say, on Expedia.com. These favicons are already widely in use on the Web. Now, when a user searches for “Expedia,” or another search that matches your domain name, that same favicon will show up next to the URL in your ad….”    

Read the rest and view an example ad here.   
Want to take advantage of this new feature? Contact Tug today! 

No related posts.

 Posted on: Friday, May 8, 2009 at 3:59 pm
 Yahoo, Yahoo Search Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.

You can leave a response, or trackback from your own site.

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website