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David
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Posted on: Tuesday, June 23, 2009 at 5:52 pm
Social Media.
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Coca-Cola Admits to Failing to Keep Up With Social Media
June
23rd
David
NMA report that Coca Colas VP of global advertising strategy, Jonathan Mildenhall, has admitted to not keeping up with the Social Media but plans to increase its social media exposure. See below for a quote:
“Speaking at the international advertising festival Cannes Lions 2009, Mildenhall admitted the multi-national corporation had been slow to embrace UGC and social media.
“We’ve been really nervous about user-generated content and, in terms of other brands in the space, we’re playing catch-up,†he said…”
Read more here. Contact Tug today for a bespoke social media campaign!
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(No Ratings Yet) Loading ... Posted on: Tuesday, June 23, 2009 at 5:52 pm Social Media. You can follow any responses to this entry through the RSS 2.0 feed.
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