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My Fave facts from SES

February  19th
member Nick

I was lucky enough to attend some of the SES talks in London on Thursday the 19th. Here are some key fact from my messy notes:

- In the new MSN/Yahoo search deal – Yahoo still keeps ownership of mobile search – they ain’t so dumb afterall

- Its 2010 and we are still all struggling to prove the worth of digital to grow brands. Maybe it was a mistake to emphasize the value of a click way back when… With big brands moving lots of digital spend to Facebook will they lead the charge?

- YouTube gets 1 Billion views per day

- Facebook now has 400 Milliion users

- Last year 240 Million web enabled phones were shipped and only 200 Million laptops – was 2009 finally the year for mobile?

- ‘cheap’ and ‘free’ are the most used search terms on the Apple app store – its like search engines in 1999!

- Apps in the apple store are starting to rank in Google

- Augmented reality – well its just really cool

- New mobile buzzword – ‘location based experience’

- In April 2011 European parliamnet has decreed that all cookies will be optin – what are we doing about it?

- There are currently 2M advertisers using adwords – there are only 50,000 display advertisers worldwide! How do we increase the longtail for display?

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date Posted on: Friday, February 19, 2010 at 6:31 pm
Category Pay Per Click (PPC).
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