Search Engine Marketing Blog | Tug
Facebook PPC & its Pretty Splendid Demographic Targeting
David
The offerings from Google, Yahoo and MSN in terms of demographic targeting have always been a bit of a shambles. I mean, how accurate can they be? Well, they’ve all been a bit rubbish really. Google Content network can target demographically but targeting is based on data provided by website owners describing their target audience & not data from the visitors themselves.
Microsoft uses Windows Passport data to determine who’s searching, so searchers have to be logged in to their Passport in order for advertisers to target them. Plus this is only age and gender!
But wait…………here comes facebook with its nosey questions & personal details requests which we are all to quick to handover. It must have been like Christmas for our good old friends the Identity thieves. Nevertheless we handed over everything from our date of birth to our inside leg measurement & Hey presto we now have ourselves some pretty accurate demographic targeting! Plus being the most visited site on the web, looks like they are onto something doesn’t it? Yes it does!
Related Links; http://searchenginewatch.com/3640604
Related posts:
- Google Adwords Now Permits Specific Targeting to TabletsOver the past few years we have seen the rise...
(No Ratings Yet)
Loading ...
Posted on: Friday, June 11, 2010 at 2:46 pm 
Facebook, Pay Per Click (PPC). You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
Comments are closed.
