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Social Media Strategy for Retailers

Social media has been an influencing factor in many retailers e-commerce strategies this year, with many giving their sites a social make over by adding reviews, Q&As and forums. For retailers, social media’s value comes mainly in the form of referrals and relationship building.

I found this great little presentation recently from Paul Marsden at Net Promoter which looks as loyalty campaigns as part of social media strategies and the emergence of ’social affiliates’.  Worth a look I think!

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 Posted on: Thursday, August 5, 2010 at 10:11 am
 Social Media.
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