Search Engine Marketing Blog | Tug
Lego lose trademarking rights
Wednesday, den 15. September 2010After a long 11 year battle with the European court of justice, Lego have been denied the ability to trademark their 8 studded brick. Although they argued the point that other brands were able to trademark a 3d shape (Coca Cola and their world recognised bottle), apparently there is an exception to the rule when [...]
Pay Per Click (PPC) | 0 Kommentar »
I can’t wait til the Yahoo deal is done…
Tuesday, den 14. September 2010Oh to be billed centrally in one currency for international PPC campaigns…. that will be bliss…
Pay Per Click (PPC) | 0 Kommentar »
Negative Acquisio Review
Tuesday, den 14. September 2010What I always suspected – review of Acquisio by a competitor – thanks we don’t have to trial it now! To find out about Tug’s search marketing tools read more
Pay Per Click (PPC) | 0 Kommentar »
Google ACE coming to UK?
Tuesday, den 14. September 2010Following on from a blog posted by Vicky a while ago, I thought I would give an update on the whole Google ACE situation. Just to recap, Google ACE is a free Google Adwords tool that has been created to help us PPC account exec’s (as well as all Adwords users) with the overall testing/implementation [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
WPP invests in the future of Chinese Shopping
Monday, den 13. September 2010It was announced today that WPP, led by Sir Martin Sorrel, has taken a stake in DPI, a Greater China shopping consultancy agency. The company specialises in design and consultancy for the retail vertical, in the world’s fastest growing consumer market. Read more about the WPP Chinese acquisition It’s nice to read a retail article about [...]
Pay Per Click (PPC) | 0 Kommentar »
The Anchor Text
Monday, den 13. September 2010The Anchor Text is the visible text in a link, meaning that it describes in some way what we’ll find in the next page when we click on a particular link. For example, if you are writing a review about a search marketing agency you could use this as an anchor text: “search marketing agency.” [...]
Google, Search Engine Optimisation (SEO), Search Engines, Search Marketing | 0 Kommentar »
Seo Guide For Beginners
Friday, den 10. September 2010Learning SEO (Search Engine Optimization) is well worth it, given how many people use search engines to find information. The problem for most people is that they don’t have time and find it too repetitive to work on SEO for hours a day. If you’re like this, maybe you should have a look at the [...]
Search Engine Optimisation (SEO), Search Engines, Search Marketing | 0 Kommentar »
Will Google’s New feature Eliminate the need for long tailed Keywords?
Friday, den 10. September 2010By now you must of heard or seen the new feature Google have introduced, “Google Instant”. If you haven’t, here is a brief description; the new feature will predict what your search query is going to be after just a few letters typed in. It also shows the most relevant search results underneath straight away [...]
Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Google Instant ‘vs’ Yahoo Handwritten Search
Friday, den 10. September 2010Loads of people find Google Instant fun and amusing…. I find it really annoying. Anyways if you do find it fun have a look at Yahoo’s new handwritten search (it only works in Taiwan and Yahoo Hong Kong) Searchers can handwrite their search queries and Yahoo will try to match the handwriting to letters, and [...]
Google, Yahoo | 0 Kommentar »
A little bit of Info about Facebook PPC Ad’s
Thursday, den 9. September 2010Attention all Facebook users… by now i’m sure you have noticed the Ad’s that appear on the right hand side of your Home/Profile page while you’re doing your daily stalking (sorry, I meant socialising). For those of you that are currently involved in Facebook PPC advertising, I’m sure what I am about to write will [...]
Facebook, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
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