Monthly archive for February 2011

Rule 101 Social Media: Don’t be stupid

Monday, den 28. February 2011

I was listening to Massimo Burgio at SES London on Thursday talk about how to get yourself banned on Facebook.  A good presentation on dos and don’ts.  The fall out with anything on the web is of course be nice, be honest and don’t be stupid.  Which led me to think two things.  1. just [...]

CategorySES, Social Media | 0 Kommentar »

London SES – Thursday’s Top Tip Takeways!

Monday, den 28. February 2011

Really enjoyed Thursday’s sessions at SES London last week and saw some great speakers (high five Kristjan Mar Hauksson – gave a great talk on using social to help boost tourist figures during the volcanic eruption in Iceland last year).  And admittedly one or two not so great speakers! So, I top tip takeaways that [...]

CategorySES, Social Media, Twitter | 0 Kommentar »

Duplicate Content talk at SES

Monday, den 28. February 2011

2011 is a new  year for search engine optimization but there were still SEOs attending SES concerned that they might be getting penalized by Google because of duplicate content. Mikkel Svendsen was one of the speakers in SES, he talked about the Myths around Duplicate Content Mikkel said that there are several SEO myths surrounding [...]

CategorySES | 0 Kommentar »

Social Media Management Tools

Monday, den 28. February 2011

Following last Thursdays SES London, I thought I’d summarise my favourite tool discovered from Thursdays social media conferences. There were a number of Social Media monitoring and management tools mentioned throughout Thursday but there was one tool which every single speaker recomended people use for their clients. This tool was Socialoomph, there are many features [...]

CategorySES, Social Media | 0 Kommentar »

London SES – thoughts from Wed 23rd

Thursday, den 24. February 2011

I had the opportunityt to speak at SES this year – which was a great honour. Somehow I was asked to discuss Tracking and Attribution alongside the MD from VCCP Search. It’s not my expertise but my intro to the subject was well received (I hope!) – we will load up the presentation on our [...]

CategoryCreative Search, Google Analytics, Pay Per Click (PPC), Search Marketing, SES, Web Marketing | 0 Kommentar »

In an era of Social Media, SEO re-emerges as a priority among companies

Thursday, den 24. February 2011

Although everybody is talking about social networks, search engine optimisation (SEO) is still a priority for most companies. As seen in a recent study by Forrester, which shows that most companies that operate online will use SEO as their main strategy. In this sense, the data indicates that at least 85% of the companies surveyed [...]

CategorySearch Engine Optimisation (SEO), Social Media | 0 Kommentar »

5 common mistakes in SEO campaigns

Tuesday, den 22. February 2011

1 – Do you have realistic goals? To be the first choice in search queries like “mp3″, “football” or “car”, is only possible for companies with huge budgets. A more achievable Google start would be focusing on “long tail” keywords. This way it is much easier to position yourself for keywords like “watch football online” [...]

CategorySearch Engine Optimisation (SEO) | 0 Kommentar »

An Egyptian girl named Facebook

Monday, den 21. February 2011

Following the protests in Egypt that led dictator Hosni Mubarak to resign from presidency, now comes the celebrations. The gratitude to social networks and other Internet tools for the role they have played in the revolt is evident. Proof of this has been the idea of an Egyptian father who named his newborn daughter “Facebook”. [...]

CategoryFacebook | 0 Kommentar »

Another Google Tribute Logo

Monday, den 21. February 2011

On February the 19th, if you were using Google you might of spotted something a little different about the homepage logo. Yes that’s right, they changed it again, using their very smart and very creative Doodle Experts to Honor the birthday of the famous Romanian Sculptor, Constantin Brancusi. It would have been his 135th birthday [...]

CategoryGoogle | 0 Kommentar »

Social Media Integration with PPC & SEO is Top Priority for the US in 2011

Friday, den 18. February 2011

Although these statistics were released before the end of the 2010, I wanted to remind/inform you all, of the ever growing importance of Social Media, and it’s effects on all frontiers. According to Emarketer, integrating Social Media with PPC & SEO is Top of the to do list for companies in the US (and I’m [...]

CategoryCreative Search, Google, Search Engine Optimisation (SEO), Search Marketing, Social Media | 0 Kommentar »  « Next