Search Engine Marketing Blog | Tug
Are you on Google + yet?
Friday, den 29. July 2011So, the latest in the ongoing fight between Google and Facebook is the invention of Google +. It is in direct competition with Facebook but offers a different style of Social Networking. Check out the video below for a brief explanation of Google + and how it’s different to Facebook: So, that is basically a [...]
Facebook, Google, Social Media | 0 Kommentar »
Google +: Getting Started
Thursday, den 28. July 2011Google launched its social network recently, which is called Google Plus. Google’s goal is to create a social network that is able to compete with Facebook. Here is a quick guide on how to get an invitation and some of its features. Step 1: Get an invitation To create an account you need an invitation [...]
Google | 0 Kommentar »
Facebook Launches Guide for Businesses
Thursday, den 28. July 2011Facebook has just launched an in-depth guide for businesses, providing guidance and directions for marketing on the social network. The guide is very much a beginners guide but does provide some valuable information and reminders for even the most seasoned of social media marketing guru’s. The Facebook for Businesses guide delves into everything you need [...]
Facebook, Social Media | 0 Kommentar »
Anchor Text – What You Need To Know
Thursday, den 21. July 2011When optimizing a site you need to take into account the anchor text used in hyperlinks. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Tips to improve the anchor text of your website: – Users and search engines like anchor text that is easy [...]
Search Engine Optimisation (SEO) | 0 Kommentar »
Shazam! Your smartphone is listening to the ads
Monday, den 18. July 2011http://bit.ly/oZQ2cX I always loved Shazam – now its the 4th most donwloaded app… and advertisers are standing up and noticing…
Pay Per Click (PPC) | 0 Kommentar »
IAB Search Integration thoughts – and some practical ways to integrate search marketing
Monday, den 18. July 2011Last week I attended the IAB Search Integration report launch. It was a great half day session with presentations from agencies, brands and the Search Engines themselves. And I got to speak on a panel with some really smart people – thanks IAB! There were a few key outtakes for me. First, there is a really [...]
Pay Per Click (PPC) | 0 Kommentar »
The Evolution of Facebook Commerce so far…
Monday, den 18. July 2011It’s no secret, Facebook are gaining momentum in the Social Commerce market. Below is a very cool info-graphic containing the birth, rise & future of Facebook and Facebook Commerce (quite possibly being named F-Commerce). With the ever growing popularity of Facebook “like” buttons on 3rd party websites, it looks like more and more brands and [...]
Facebook | 0 Kommentar »
Search engines are not good for your memory
Friday, den 15. July 2011Search engines like Google have become something similar to a “external memory” for the brain, according to a study published in “Science” and reported by Efe, which shows that frequent users of search engines have lost some of their memory retention abilities. The author, psychologist Betsy Sparrow from the University of Columbia based the experiment [...]
Pay Per Click (PPC) | 0 Kommentar »
Negative reviews in Social Media can actually drive sales
Thursday, den 14. July 2011An interesting piece to reassure brands getting into Social Media Marketing. As everyone knows, consumer comments can’t be controlled anymore – so what if their comments about your products and services are negative? Well, latest studies show that consumers don’t trust a site where all reviews are 100% positive – they actually want to see some [...]
Pay Per Click (PPC) | 0 Kommentar »
SEO and Google +: My 2 Cents
Wednesday, den 13. July 20111. Public messages in Google + are indexed by Google’s search engine. Therefore, we should put links there to our sites. In addition to what we published on Twitter or Facebook, we should now also put them in Google’s social network. Social media is becoming more and more important for link building. SEO becomes “more [...]
Pay Per Click (PPC) | 0 Kommentar »
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