Search Engine Marketing Blog | Tug
No More Free iPad, iPhone Giveaways
turan
Thinking about giving away an iPad or an iPhone to promote your company or website? Think again. Apple prohibits third-parties from handing out its mobile devices in giveaways, and although this rule has been in place since January, if not earlier, according to Fortune, the company has just begun to enforce it.
Apple’s Guidelines for Third Party Promotions decree the following: “iPad, iPhone, and the iPhone Gift Card may not be used in third-party promotions; iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units; you may not use the Myriad Set font on or in connection with websites, products, packaging, manuals, or promotional/advertising materials; the use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, call-outs, etc.) is prohibited; you must submit all marketing materials related to the promotion of Apple products to Apple for review.”
Cult of Mac has a running list of nearly 40 sites including Mashable, Geeksugar, and Mahalo that have held such promotions, but none seem to have been squashed. Until now.
It appears the Apple fans that just can’t spend $500 plus of their hard-earned cash for an iPad 2 have lost the chance to potentially nab an Apple product. While Fortune says Apple has started to shut down promotions, it didn’t specifically cite any campaigns that have been suspended.
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Posted on: Tuesday, October 25, 2011 at 5:20 pm 
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