Search Engine Marketing Blog | Tug » Ad Tech http://www.tugsearch.co.uk/blog Search Engine Marketing Blog Wed, 08 Feb 2012 17:55:08 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Two SEO Events To Watch Out For In October http://www.tugsearch.co.uk/blog/2011/10/07/two-seo-events-to-watch-out-for-in-october/ http://www.tugsearch.co.uk/blog/2011/10/07/two-seo-events-to-watch-out-for-in-october/#comments Fri, 07 Oct 2011 10:05:55 +0000 janina http://www.tugsearch.co.uk/blog/?p=3715
  • SES London takeaway for newbies A couple of weeks ago, I attended SES London 2011...
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    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     Now that summers is well and truely over, networking has to take place indoors again rather than outside the local pub. In a way it is a shame but it also brings many exciting and inspiring events to the conference centres near you.

    In October there are two that we are particularly looking forward to. Having been spoiled already in the previous months with being able to attend the free and very comprehensive industry event ad-tech London based SEOS can look forward to finding new insights at the Distilled conference Searchlove London on the 24th and 25th of October 2011. With ticket prices of up to ? 750 you may find that this event is not on the cheap and cheerful side but will definitely be inspiring and worthwhile as you get the chance to find out about the latest in linkbuilding strategies, social media and technologies from Distilled’s and SEOmoz’s SEO gurus.

    Those of you who like travelling and still have a few holidays to spare might still find an available flight to Berlin, where they can have two industry events for the price of one: SES holds its annual conference in Berlin on 13th October in conjunction with OMcap. This popular search marketing events previously took place in December but this year SES and OMcap organizers have teamed up to deliver one big event with over 40 experts talking about the latest industry insights. Tickets cost € 499 but according to the website drinks are included.

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    ]]>     http://www.tugsearch.co.uk/blog/2011/10/07/two-seo-events-to-watch-out-for-in-october/feed/ 0     Tug Search selected by topseos.co.uk as one of the top 30 Integrated Search (SEO & PPC) Companies in UK http://www.tugsearch.co.uk/blog/2010/10/01/tug-search-selected-by-topseos-co-uk-as-one-of-the-top-30-integrated-search-seo-ppc-companies-in-uk/ http://www.tugsearch.co.uk/blog/2010/10/01/tug-search-selected-by-topseos-co-uk-as-one-of-the-top-30-integrated-search-seo-ppc-companies-in-uk/#comments Fri, 01 Oct 2010 14:21:25 +0000 Carlos Rabanillo http://www.tugsearch.co.uk/blog/?p=1860
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    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     Topseos.co.uk, an independent authority on search vendors has named Tug Search one of the top 30 best Integrated Search (SEO & PPC) Companies in UK for the month of October 2010.

    Here at Tug we believe that a good Integrated Search Company is one that is able to understand not only its clients, but also the nature of the internet.

    Just last week Nick Beck Tug’s Managing Director did a presentation about Integrated Search Marketing at Adtech. You can see it here.

    Topseos.co.uk was developed with the goal in mind of recognizing the best internet marketing service providers in the UK.

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    ]]>     http://www.tugsearch.co.uk/blog/2010/10/01/tug-search-selected-by-topseos-co-uk-as-one-of-the-top-30-integrated-search-seo-ppc-companies-in-uk/feed/ 0     ADtech London 2009 Tactical Use Of pay per click advertising (PPC) Tug Presentation http://www.tugsearch.co.uk/blog/2009/09/25/adtech-london-2009-tactical-use-of-pay-per-click-advertising-ppc-tug-presentation/ http://www.tugsearch.co.uk/blog/2009/09/25/adtech-london-2009-tactical-use-of-pay-per-click-advertising-ppc-tug-presentation/#comments Fri, 25 Sep 2009 10:36:32 +0000 Neil http://www.tugsearch.co.uk/blog/2009/09/25/adtech-london-2009-tactical-use-of-pay-per-click-advertising-ppc-tug-presentation/ Yet Another Related Posts Plugin.]]> Olympia London once again opened its doors on Tuesday the 22nd of September for ADtech London 2009 its yearly interactive advertising and technology conference and exhibition.  The show featured topic driven panels, informative workshops and keynote speakers including Tug’s very own Managing Director, Nick Beck with a seminar on the Tactical use of pay per click advertising (PPC) from Slumdog Millionaire to the travel downturn.

    The session explored the use of pay per click advertising as a tactical marketing tool, for example PPC advertising can be turned on and off to meet tactical objectives, budgets and consumer demand and if necessary, an effective PPC campaign can be hastily prepared to meet a changing business environment and react to breaking news and unexpected opportunities.

    The presentation:

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    ]]>     http://www.tugsearch.co.uk/blog/2009/09/25/adtech-london-2009-tactical-use-of-pay-per-click-advertising-ppc-tug-presentation/feed/ 0     Tug at ad:tech London – Wednesday 14:30 – 15:00 http://www.tugsearch.co.uk/blog/2009/09/21/tug-at-adtech-london-wednesday-1430-1500/ http://www.tugsearch.co.uk/blog/2009/09/21/tug-at-adtech-london-wednesday-1430-1500/#comments Mon, 21 Sep 2009 16:34:31 +0000 David http://www.tugsearch.co.uk/blog/2009/09/21/tug-at-adtech-london-wednesday-1430-1500/ Yet Another Related Posts Plugin.]]> Ad Tech - London 2009Tug will be talking at the upcoming ad:tech London which starts tommorow morning, see below for a quote from the ad:tech website:

    “Tactical use of pay per click advertising (PPC) from Slumdog Millionaire to the travel downturn

    This session explores the use of pay per click advertising as a tactical marketing tool. One of the strengths of PPC is that it can be turned on and off to meet tactical objectives, budgets and consumer demand. If necessary, an effective PPC campaign can be hastily prepared to meet a changing business environment.

    As examples, two case studies are discussed in depth. First, driving traffic volume and engagement for the UK launch of Slumdog Millionaire, using text ads, banners and click to play video ads. Second, reaping the benefits of a travel competitor’s demise through aggressive bidding and messaging coupled with consumer friendly landing pages.

    Presented by: Nick Beck, Founding Director, Tug”

    Tweet @tugsearch if you are planning to see Tug and let us know what you think after the show!

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