Search Engine Marketing Blog | Tug
Dynamic Search Ads from Google
Thursday, den 20. October 2011All advertisers have experienced times when new ad copies and keyword lists must be created for new products. The same is with products that go out of stock suddenly and advertisers cannot predict the exact second when to pause keywords and ad copies promoting these products. It is giving hard times for many of us [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Google +1 button on your Display ads
Friday, den 14. October 2011Are you running display ads on the Google Display Network? Do you want people to recommend your ads’ landing pages to other potential customers? Then you are in for a treat. On Monday 10th October Google AdWords announced that the +1 button and personal annotations will start to appear with your Display ads. So if [...]
Adwords, Content Network, Creative Search, display, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Tracking Phone Calls Driven By Adwords
Tuesday, den 11. October 2011Google has released a new AdWords feature that will help generate and measure phone calls directly from the ads – AdWords call metrics that will be fully launching in the UK on 17th of October. Using the technology behind Google Voice, call metrics generates a unique phone number for each of your campaigns. When your [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
Google Tweaks Quality Score in Favour Of Landing Pages
Wednesday, den 5. October 2011This week Adwords announced a tweak to its Quality Score algorith that will see the relevance and quality of an advert’s landing page given a far louder voice than it has ever had before. As Google has long claimed its mission is to serve the user and improve the search experience, this is a clear “money where your mouth is” move.
Adwords, Google, Pay Per Click (PPC), Quality Score | 0 Kommentar »
Promoting Your Facebook and Twitter Pages for a Snip
Thursday, den 11. August 2011This shouldn’t work but it does. Although Google generally requires Sitelinks to be closely related to the parent domain the odds are better than even that you can slip through the net and from a user’s point of view I don’t think there’s anything misleading about either of the two links in the above example. [...]
Adwords, Facebook, Pay Per Click (PPC), Search Marketing, Social Media, Twitter | 0 Kommentar »
Google “Offer Ads” Go Live in the U.S
Thursday, den 16. June 2011After scrolling through a few SEM websites this morning, I have discovered that Google have a brand new feature that is available in conjucture with Ad Words named “Offer Ads”. Here’s what they look like: As you can see, an “Offer Ad” acts like a virtual discount coupon, similar to what you are used to [...]
Adwords, Google | 0 Kommentar »
Google Adwords Now Permits Specific Targeting to Tablets
Wednesday, den 18. May 2011Over the past few years we have seen the rise of mobile/smart phone technology. We have also seen the creation of Tablet personal computers, with every major player worth knowing bringing out their latest version for our eyes to behold. Google has accommodated for these advances in technology, especially Google Adwords and their targeting features. [...]
Adwords, Google, Smartphones | 0 Kommentar »
The Beginning of PPC without the use of Keywords
Thursday, den 27. January 2011Alex Cohen of Search Engine Watch has written an article about the future of paid search without keywords. The following is from the article: “As search marketers, we’re used to buying based on intent as expressed in the search query. We do that primarily through keywords paired with match types and bids. In paid search [...]
Adwords, Pay Per Click (PPC) | 0 Kommentar »
Alcohol Advertising AdWords Policy Change
Tuesday, den 30. November 2010There have been a lot of major changes in the AdWold’s advertising policy in the last few years. Most of the changes seem to aim to increase the number of advertisers and boost the company’s revenue, not rocket science! Only two years ago, gambling advertising was allowed in the UK by AdWords and we have [...]
Adwords, Pay Per Click (PPC) | 0 Kommentar »
AdWords Reporting is almost retired
Monday, den 8. November 2010Google announced a while ago that they were changing their reporting system in AdWords for the better. As most agencies and advertisers have probably noticed by now, the reporting tab is no longer available in AdWords. From now on you will be able to download all statistic tables and reports directly on the Campaigns tab. [...]
Adwords, Pay Per Click (PPC) | 0 Kommentar »
« Next
