Search Engine Marketing Blog | Tug

Archive of the Category 'Adwords'

Adwords Editor Update

Monday, den 8. November 2010

Google announced on their blog on Guy Fawkes Day that they will be making an “Explosive” update to the Adwords Editor program, version 8.5. It’s available for both PC and MAC and it has finally started to address the issue of being able to edit image ads. The New feature allows you to be able [...]

Adwords, Google, Search Marketing | 0 Kommentar »

Google Introduce Mobile Sitelinks

Thursday, den 28. October 2010

Google recently introduced a new feature for Google AdWords mobile advertisers, mobile site links. These work in a similar way to desktop Sitelinks, but instead of adding upto 4 Sitelinks, you are able to add just 2. Hopefully Google will continue to introduce new extensions for mobile such as Product Extensions and Location Extensions. The [...]

Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »

Google Boost launched for local business ads

Thursday, den 28. October 2010

A new ad format for local business was launched today (only for businesses in San Francisco, Houston and Chicago at present). Currently in beta, this adwords programme auto-generates search ads so in addition to the basics (company name, address etc), Google Boost can include a star rating, a link to Google Places page and the [...]

Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »

A Reminder of Google’s Past, Present & Future

Wednesday, den 13. October 2010

Here is list of Google Features/Products/Tools/Programs that we use, have used or are about to use, that I have compiled together as a reminder of what we might be taking for granted or in fact, we use them so much it has become second nature to us. It also confirms the Dominating presence of the [...]

Adwords, Analytics, Chrome, Gmail, Google, Google Analytics, internet, Pay Per Click (PPC), Search Engines, YouTube | 0 Kommentar »

Nice Informative Video about Google ACE

Friday, den 17. September 2010

Just in case you wanted to learn a bit more about Google ACE, here is a nice video for you guys: We can expect to see this new feature in the UK at the end of this month, apparently…

Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »

New Google Adwords API

Thursday, den 16. September 2010

Just read on the Adwords blog this morning that they are releasing a new API (Adwords interface). The new version is named V201008, and it will be including brand new features recently created by Google HQ. So what’s new; Reports: Now out of beta, the ReportDefinitionService service has what you need to receive detailed reporting [...]

Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »

Google ACE coming to UK?

Tuesday, den 14. September 2010

Following on from a blog posted by Vicky a while ago, I thought I would give an update on the whole Google ACE situation. Just to recap, Google ACE is a free Google Adwords tool that has been created to help us PPC account exec’s (as well as all Adwords users) with the overall testing/implementation [...]

Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »

Google to Loosen UK Trademark Policy

Friday, den 6. August 2010

As of September 14th, Google will be changing its UK, Ireland, and Canada trademark policy to permit some advertisers to use third-party trademarks in their ad copy, regardless of whether or not they own them or have approval from the trademark owner. The new policy will be applied to certain advertisers including resellers, information/review sites, [...]

Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »

Google’s Broad Match Modifiers

Wednesday, den 21. July 2010

In the US last week, Google launched  their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below: Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its extremely close alternatives) will become a required word of the [...]

Adwords, Content Network, Google, Pay Per Click (PPC), Search Engines | 0 Kommentar »

Google Announce Changes to Image Search

Wednesday, den 21. July 2010

Yesterday Google held a press conference to introduce the new look to Google Image Search. The new image search includes the following new features: Dense tiled layout designed to make it easy to look at lots of images at once. We want to get the app out of the way so you can find what [...]

Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »  « Next  Previous »