Search Engine Marketing Blog | Tug
Google’s Broad Match Modifiers
Wednesday, den 21. July 2010In the US last week, Google launched their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below: Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its extremely close alternatives) will become a required word of the [...]
Adwords, Content Network, Google, Pay Per Click (PPC), Search Engines | 0 Kommentar »
Google Announce Changes to Image Search
Wednesday, den 21. July 2010Yesterday Google held a press conference to introduce the new look to Google Image Search. The new image search includes the following new features: Dense tiled layout designed to make it easy to look at lots of images at once. We want to get the app out of the way so you can find what [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
A few changes for Google Maps
Tuesday, den 13. July 2010It seems that some users have been experimenting with the appearance and “placement” of Google Maps, advertisements and results in the serps of Google Local. Perhaps they are just tests and that’s it, or maybe they will be implemented, these are some screenshots: We can see in the screenshots that the changes are quite significant: [...]
Adwords, Google, Search Engines | 0 Kommentar »
AdWords Campaign Experiment – BETA
Thursday, den 24. June 2010An important part of running a successful PPC campaign is the constant testing of bids, adcopy, keywords etc. However, it is sometimes difficult to know 100% whether the changes in results that happened during your test were specifically down to the changes you made. For example, if you increased your bids by 10p and at [...]
Adwords, Google, Pay Per Click (PPC), Search, Search Engines | 0 Kommentar »
BP buy “Oil Spill” PPC Search Terms
Wednesday, den 9. June 2010BP was yesterday accused of being unethical, as they used PPC to try to dampen the effect the Gulf of Mexico oil spill has had on their brand’s reputation. The company has been purchasing ppc keywords like “oil spill”, “deepwater horizon” and “gulf of mexico” so that when a user types in these terms they [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
Google Remarketing, An Invasion of Privacy?
Thursday, den 8. April 2010Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
Google Introduce Remarketing
Thursday, den 8. April 2010Google has officially opened up the new Remarketing feature on AdWords, which has been in beta for a number of months. This new system allows advertisers to place code on selected pages of their website, which will track visitors. The advertiser can then retarget that visitor by displaying an ad on the Content Network when [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
Google Acquire Teracent
Tuesday, den 24. November 2009Google have officially announced the acquisition of a Display Optimisation company called Teracent. Google have already expressed how they wish to use the companies tools to help advertisers on both the DoubleClick network and Google Content Network. See below for a quote from the Official Google Blog: “Teracent’s technology can pick and choose from literally [...]
AdSense, Adwords, Content Network, DoubleClick, Google | 0 Kommentar »
Sitelinks in Google AdWords Ads??
Wednesday, den 26. August 2009Darrin Ward has spotted Google Sitelinks (similar to that used in natural search results) in a Google Adwords Ad, could this be a new feature Google are considering to roll out??
Adwords, Google | 0 Kommentar »
Google Updates AdWords Editor
Friday, den 5. June 2009Google have recently rolled out a new update for its AdWords Editor program, the following are some of the new features: Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account. Download selected campaigns: When you add a new account or download updates, you can now [...]
Adwords, Google | 0 Kommentar »
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