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Archive of the Category 'DoubleClick'

Google Acquire Teracent

Tuesday, den 24. November 2009

Google have officially announced the acquisition of a Display Optimisation company called Teracent. Google have already expressed how they wish to use the companies tools to help advertisers on both the DoubleClick network and Google Content Network. See below for a quote from the Official Google Blog:
“Teracent’s technology can pick and choose from literally thousands [...]

AdSense, Adwords, Content Network, DoubleClick, Google | 0 Kommentar »

DoubleClick Performics Now Google Affiliate Network

Wednesday, den 2. July 2008

A few months ago Google announced that they had acquired DoubleClick, now they are announcing that they will be re-branding their Performics Affiliate Network as the Google Affiliate Network. One reason for this is to phase out their Pay Per Action Beta program on Adwords, in their blog they described it and the Conversion Optimiser [...]

Adwords, DoubleClick, Google | 0 Kommentar »