Search Engine Marketing Blog | Tug » DoubleClick http://www.tugsearch.co.uk/blog Search Engine Marketing Blog Wed, 08 Feb 2012 17:55:08 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Google Acquire Teracent http://www.tugsearch.co.uk/blog/2009/11/24/google-acquire-teracent/ http://www.tugsearch.co.uk/blog/2009/11/24/google-acquire-teracent/#comments Tue, 24 Nov 2009 14:59:44 +0000 David http://www.tugsearch.co.uk/blog/2009/11/24/google-acquire-teracent/ Yet Another Related Posts Plugin.]]> Teracent Logo - SmallGoogle have officially announced the acquisition of a Display Optimisation company called Teracent. Google have already expressed how they wish to use the companies tools to help advertisers on both the DoubleClick network and Google Content Network. See below for a quote from the Official Google Blog:

“Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.

This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content…”

Related Links: Official Google Blog, Teracent

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]]> http://www.tugsearch.co.uk/blog/2009/11/24/google-acquire-teracent/feed/ 0 DoubleClick Performics Now Google Affiliate Network http://www.tugsearch.co.uk/blog/2008/07/02/doubleclick-performics-affiliate-now-google-affiliate-network/ http://www.tugsearch.co.uk/blog/2008/07/02/doubleclick-performics-affiliate-now-google-affiliate-network/#comments Wed, 02 Jul 2008 09:58:50 +0000 David http://www.tugsearch.co.uk/blog/2008/07/02/doubleclick-performics-affiliate-now-google-affiliate-network/ Yet Another Related Posts Plugin.]]> A few months ago Google announced that they had acquired DoubleClick, now they are announcing that they will be re-branding their Performics Affiliate Network as the Google Affiliate Network. One reason for this is to phase out their Pay Per Action Beta program on Adwords, in their blog they described it and the Conversion Optimiser Tool as alternative products. Below is what Google had to say about the Google Affiliate Network:

“The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers — such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network.“

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