Search Engine Marketing Blog | Tug
Rumour has it
Thursday, den 26. January 2012The ban of side placements of brand keywords search results in the US turned out to be just a rumour. Google has confirmed that there was no change in policy with regards to the placements of brand keywords search results. Ads still can appear at the top, on the right hand side and at the [...]
Google, Pay Per Click (PPC) | 0 Kommentar »
Google announces privacy changes – no opt out
Wednesday, den 25. January 2012Google plans to learn a lot more about who you are and what you do on the Web. The company announced plans to monitor user activity across its properties, Gmail, Youtube, Google+ and its search engine in an effort to better target its advertising. Tug believes the aim is to directly compete with Facebook’s ad [...]
Google, Integrated Search Marketing | 0 Kommentar »
Google launches Search plus Your World
Wednesday, den 11. January 2012The final piece in the social media puzzle for Google – integrating its social network Google+ into its search results – slotted into place yesterday in the form of “Search plus Your World“. Launched to a background of mixed reviews and a critical statement from Twitter, it seems that the decision has so far proved unpopular. [...]
Google, Search Engine Optimisation (SEO), Search Engines, Search Marketing, search terms, Social Media | 0 Kommentar »
Wishing you a Mobile Christmas
Thursday, den 15. December 2011Figures out from Google suggest that people are going to be using their mobile phones a lot more this Yuletide for Christmas shopping, inquires, recipes etc. (you name it!) According to Google’s stats 24% of UK consumers use their mobiles for in-store comparison. An analysis of UK search volumes on desktop versus mobile has [...]
Christmas, Google, Mobile | 0 Kommentar »
Series of Fun Facts: Part ll
Friday, den 9. December 2011I don’t know about you, but this was a crazy week for all people here at Tug. However, we managed it, as well as we won GOLD at the DMA Awards 2011 for Best Use of Search. Overall an exciting week. But it is Friday – the best day to learn something new and fun. When [...]
Android, Creative Search, Google, Mobile | 0 Kommentar »
The Most Famous Algorithm: Google’s Updates Throughout Its History
Monday, den 28. November 2011After the latest algorithm update was announced at the beginning of the month I decided do a recap of the most important search updates throughout Google’s history. Few imagined when Google launched its search engine back in 2000 that was it was going to be such a massive success! Eleven years later, the whole SEO [...]
Google, Search Engine Optimisation (SEO) | 0 Kommentar »
The Variation of Google Encrypted (not provided) Keywords Between Industries
Thursday, den 17. November 2011As of the start of November Google is now encrypting its user search data for searchers that are logged into a Google account and as a result they have stopped sharing keyword data for any organic search terms from users searching while logged in, currently this is only active from google.com but is expected to [...]
Google, Google Analytics, Search Engine Optimisation (SEO) | 0 Kommentar »
Who says Google is all work and no play!
Friday, den 11. November 2011We have all become familiar to the special collection of Google logos commemorating individuals and events from around the world known as Google Doodles. Google subsidiary YouTube has also featured some custom logos to highlight special events occurring on the site, these have been unofficially nicknamed “Yoodles” They first appeared in 1998, as an out-of-office [...]
Google, Search Engines | 0 Kommentar »
Google+ Brand Pages
Thursday, den 10. November 2011Google seems intent on rivalling Facebook in numerous ventures. Where previously Google+ only allowed individuals to hold profiles, they have now opened their doors to any business, group or entity. However, reactions have been mixed. One issue arises in the fact that although it is very easy to set up a brand page, this also means it [...]
Facebook, Google, Twitter | 0 Kommentar »
Dynamic Search Ads from Google
Thursday, den 20. October 2011All advertisers have experienced times when new ad copies and keyword lists must be created for new products. The same is with products that go out of stock suddenly and advertisers cannot predict the exact second when to pause keywords and ad copies promoting these products. It is giving hard times for many of us [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
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