Search Engine Marketing Blog | Tug
Dynamic Search Ads from Google
Thursday, den 20. October 2011All advertisers have experienced times when new ad copies and keyword lists must be created for new products. The same is with products that go out of stock suddenly and advertisers cannot predict the exact second when to pause keywords and ad copies promoting these products. It is giving hard times for many of us [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Google makes search more secure
Wednesday, den 19. October 2011As search becomes an increasingly customized experience, Google wants to concentrate more on protecting the personalized search results they deliver. As a result, Google says that they are enhancing their default search experience for signed-in users. It is possible that over the next few weeks many users will find themselves redirected to the Google homepage when they [...]
Google, Search Engines, search terms | 0 Kommentar »
Google +1 button on your Display ads
Friday, den 14. October 2011Are you running display ads on the Google Display Network? Do you want people to recommend your ads’ landing pages to other potential customers? Then you are in for a treat. On Monday 10th October Google AdWords announced that the +1 button and personal annotations will start to appear with your Display ads. So if [...]
Adwords, Content Network, Creative Search, display, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
TOP 3 tech CEOs to Watch – Who is going to succeed Steve Jobs?
Thursday, den 13. October 2011As many business analysts have underlined lately, Steve Jobs had great ideas and a unique way to communicate to his employees and customers. In particular it can be argued that he has created a philosophy around the Apple brand, with at the centre, technology that is first of all user-friendly (wasn’t this the main strengths [...]
Apple, Facebook, General, Google, internet, Media | 0 Kommentar »
Tracking Phone Calls Driven By Adwords
Tuesday, den 11. October 2011Google has released a new AdWords feature that will help generate and measure phone calls directly from the ads – AdWords call metrics that will be fully launching in the UK on 17th of October. Using the technology behind Google Voice, call metrics generates a unique phone number for each of your campaigns. When your [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
Top 5 PPC Myths
Tuesday, den 11. October 2011The world is full of myths, starting from the human body and ending with a cable wire, so it is no surprise that myths regarding PPC also exist. Buy doing a little research because of pure curiosity, it was possible to find more than 50 myths. Some were just for fun and laughs, some were [...]
Google, MSN, Pay Per Click (PPC), Quality Score, Search Marketing, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Google AdWords for Video Beta
Tuesday, den 11. October 2011Google AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video adformats previously not seen on YouTube promoted video accounts. The new AdWords for Online Video interface means more formats, easier setup, improved targeting, more stats, an engagement-oriented payment metric (known as TrueView), and more [...]
Google, Pay Per Click (PPC) | 0 Kommentar »
How much is important to publish high-quality content?
Friday, den 7. October 2011After the recent Google Panda updates, webmasters and search marketers are questioning themselves about what has effectively changed inside the algorithm and how to increase their traffic. It has already been known that duplicate content has damaged and led to the drop of many sites that were badly recycling other sites articles, gaining high page [...]
Google, Quality Score, Search Engine Optimisation (SEO) | 0 Kommentar »
Google Tweaks Quality Score in Favour Of Landing Pages
Wednesday, den 5. October 2011This week Adwords announced a tweak to its Quality Score algorith that will see the relevance and quality of an advert’s landing page given a far louder voice than it has ever had before. As Google has long claimed its mission is to serve the user and improve the search experience, this is a clear “money where your mouth is” move.
Adwords, Google, Pay Per Click (PPC), Quality Score | 0 Kommentar »
Google Panda update 2.5: losers & winners in the Web
Wednesday, den 5. October 2011After Panda 2.0 back in April, the main search engine continues a process of refining and optimizing the SERP to provide a better quality for the users. Google has released their latest algorithm update, namely Panda 2.5 on the 28th September effecting major and small players in the World Wide Web. Thanks to SearchMetrics, a [...]
Google, Quality Score, Search Engine Optimisation (SEO), YouTube | 0 Kommentar »
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