Search Engine Marketing Blog | Tug
Who says Google is all work and no play!
Friday, den 11. November 2011We have all become familiar to the special collection of Google logos commemorating individuals and events from around the world known as Google Doodles. Google subsidiary YouTube has also featured some custom logos to highlight special events occurring on the site, these have been unofficially nicknamed “Yoodles” They first appeared in 1998, as an out-of-office [...]
Google, Search Engines | 0 Kommentar »
Google+ Brand Pages
Thursday, den 10. November 2011Google seems intent on rivalling Facebook in numerous ventures. Where previously Google+ only allowed individuals to hold profiles, they have now opened their doors to any business, group or entity. However, reactions have been mixed. One issue arises in the fact that although it is very easy to set up a brand page, this also means it [...]
Facebook, Google, Twitter | 0 Kommentar »
Dynamic Search Ads from Google
Thursday, den 20. October 2011All advertisers have experienced times when new ad copies and keyword lists must be created for new products. The same is with products that go out of stock suddenly and advertisers cannot predict the exact second when to pause keywords and ad copies promoting these products. It is giving hard times for many of us [...]
Adwords, Google, Pay Per Click (PPC), Search | 0 Kommentar »
Google makes search more secure
Wednesday, den 19. October 2011As search becomes an increasingly customized experience, Google wants to concentrate more on protecting the personalized search results they deliver. As a result, Google says that they are enhancing their default search experience for signed-in users. It is possible that over the next few weeks many users will find themselves redirected to the Google homepage when they [...]
Google, Search Engines, search terms | 0 Kommentar »
Google +1 button on your Display ads
Friday, den 14. October 2011Are you running display ads on the Google Display Network? Do you want people to recommend your ads’ landing pages to other potential customers? Then you are in for a treat. On Monday 10th October Google AdWords announced that the +1 button and personal annotations will start to appear with your Display ads. So if [...]
Adwords, Content Network, Creative Search, display, Google, Pay Per Click (PPC), Search | 0 Kommentar »
TOP 3 tech CEOs to Watch – Who is going to succeed Steve Jobs?
Thursday, den 13. October 2011As many business analysts have underlined lately, Steve Jobs had great ideas and a unique way to communicate to his employees and customers. In particular it can be argued that he has created a philosophy around the Apple brand, with at the centre, technology that is first of all user-friendly (wasn’t this the main strengths [...]
Apple, Facebook, General, Google, internet, Media | 0 Kommentar »
Tracking Phone Calls Driven By Adwords
Tuesday, den 11. October 2011Google has released a new AdWords feature that will help generate and measure phone calls directly from the ads – AdWords call metrics that will be fully launching in the UK on 17th of October. Using the technology behind Google Voice, call metrics generates a unique phone number for each of your campaigns. When your [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
Top 5 PPC Myths
Tuesday, den 11. October 2011The world is full of myths, starting from the human body and ending with a cable wire, so it is no surprise that myths regarding PPC also exist. Buy doing a little research because of pure curiosity, it was possible to find more than 50 myths. Some were just for fun and laughs, some were [...]
Google, MSN, Pay Per Click (PPC), Quality Score, Search, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Google AdWords for Video Beta
Tuesday, den 11. October 2011Google AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video adformats previously not seen on YouTube promoted video accounts. The new AdWords for Online Video interface means more formats, easier setup, improved targeting, more stats, an engagement-oriented payment metric (known as TrueView), and more [...]
Google, Pay Per Click (PPC) | 0 Kommentar »
How much is important to publish high-quality content?
Friday, den 7. October 2011After the recent Google Panda updates, webmasters and search marketers are questioning themselves about what has effectively changed inside the algorithm and how to increase their traffic. It has already been known that duplicate content has damaged and led to the drop of many sites that were badly recycling other sites articles, gaining high page [...]
Google, Quality Score, Search Engine Optimisation (SEO) | 0 Kommentar »
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