Display and Search Take off Together
Thursday, den 31. July 2008 MSN recently released a case study showing how Display and Search work hand in hand. Below is a small snippet:
“Detailed tracking of a major international airline campaign proved that a combination of display and search advertising is vastly more effective at driving traffic than either activity in isolation….
The combined search and display campaign delivered a […]
General, Microsoft, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Microsoft Acquire Powerset
Monday, den 28. July 2008From the MSN Blog:
“We’re excited to announce that we’ve reached an agreement to acquire Powerset, a San Francisco-based search and natural language company.
Powerset will join our core Search Relevance team, remaining intact in San Francisco. Powerset brings with it natural language technology that nicely complements other natural language processing technologies we have in Microsoft Research.
More […]
Microsoft | 0 Kommentar »
Microsoft Live Search Coming to Facebook
Thursday, den 24. July 2008Late last year Microsoft made an investment of $240 million into Facebook, now it looks like Microsoft will now be providing Facebook with both a Live Search box and Paid Ads which will likely be available through Microsoft AdCenter.
Heres a quote from Microsoft’s PR:
“Microsoft’s yearly financial analyst meeting, Microsoft SVP, Satya Nadella announced the extension […]
Facebook, Microsoft | 0 Kommentar »
MSN Expanding Mobile Ad Offering
Wednesday, den 28. May 2008Microsoft have announced that they will start placing Mobile Ads on their Windows Live Hotmail Service, and Windows Live Messenger Application. Users in France, United Kingdom, Spain and USA will all start to see these ads start to appear, let us know if you happen to use MSN Mobile and see them for yourself. Orginal […]
Microsoft, Mobile | 0 Kommentar »
The Microsoft Search Announcement: Cashback!
Wednesday, den 21. May 2008 Microsoft announced today that they have started a cash back scheme, in which you:
1. Search for a product on Microsoft Live Search
2. You find your product on Live Search and go through to their website
3. You buy the product after finding it on Microsoft Live Search
4. Once you reach a cash back balance […]
Microsoft | 0 Kommentar »
Microsoft Wednesday Search Announcement
Monday, den 19. May 2008Looking forward to Wednesday when Microsoft makes a big announcement about their Search initiatives. A recent note to Microsoft staff: “On Wednesday, we will be announcing a major new initiative that our search teams have been driving. We are getting better and better with our core algorithmic search, and at the same time, we are […]
Microsoft, Search Engine Optimisation (SEO) | 0 Kommentar »
Yahoo Fights Off Microsoft With Google Deal
Thursday, den 10. April 2008Yahoo! has announced an advertising sales deal with Google in a bid to fight off a hostile takeover by Microsoft. Read the rest here.
Microsoft, Yahoo | 0 Kommentar »