• Being in the 1st position will make your ads most profitable. This is not entirely true. There is no doubt that being in the 1st position gives the best visibility of your ad to a user and sometimes that can result in a conversion (after a user clicks on your ad, of course), but mostly it will end up spending more money that what the ad is generating. Being in the 1st position is great for branding purposes, however it also drives a lot of users who are not yet ready to make a purchase, subscribe to an email newsletter or register on the site, but are still researching. It is advised to experiment with ad positions, so that you can determine the position that works best and helps you achieve the right balance of costs vs. value.
• Add and use as many keywords into your PPC account as possible to get the most traffic. In theory you may get a ton of traffic, however it is important to keep in mind relevancy. By adding a lot of keywords, the traffic you get from it won’t be qualified traffic. This will most probably result in unwanted clicks or no action from users what so ever. Let’s admit, if you are selling chocolate, for example, there is no point to bid on clothing or shoe related keywords. It is important to target the most relevant keywords for your PPC account, otherwise it’s likely to use all your budget quickly without generating any of your desired conversions.
• After setting a PPC account you can forget about it. A lot of people think that they can create campaigns and ad groups, set budgets, bids, load in keywords, ads and walk away. Although it would be very nice and easy, unfortunately this isn’t true. PPC is not a “set it and forget it” if you want to make the most of the money you are willing to invest or spending at the moment. It takes monitoring, testing, adding, removing, bid increasing or lowering, turning off, turning on, etc., in order to get the highest results for the money you spend. Because of the workload involved in managing a PPC account many businesses choose to outsource their accounts to PPC agencies, which can dedicate time and expertise to complete the mentioned tasks.
• Opening up a new PPC account will re-start your Quality Scores. This actually is partially a myth, because technically if you open up a new PPC account your Quality Scores will reset, however, if you are keeping the same account structure, landing pages, ads, keywords, etc., you are going to end up with approximately the same Quality Score as you had previously. To improve your Quality Score, you need to monitor your account or maybe even re-structure to organize your campaigns, ad groups, keywords to reach the most targeted audience possible.
• Test ads every week regardless of the clicks they have. And again this isn’t true. It is important that when ads are tested (before deciding on when to pause or leave an ad on) to give them a longer date range to look at. Also be sure that each ad has at least 100 clicks – the more the better, before making any final decision. This will allow to get a true perspective on which ads are performing best over time. If an ad is paused too early, it could result in pausing a potentially great performing ad. Sometimes testing can take a longer time period, but it can achieve very positive results.

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The benfits they give are outlined here:

They have also siad that the best 3 ways to make the transition are as follows:

1. Keep your adCenter account and augment — easiest with fewest steps.
2. Create a new adCenter and import your third party structure — best for streamlining accounts with a large number of campaigns.
3. Create a new adCenter account and import your Yahoo structure – recommended if you have no adCenter account.

Finally they gave the following graphic to explain what the two sides of the alliance will working on:

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Lets have a look shall we;

• Apple have announced that “Bing will be included as one of the search engine choices within Safari on iPhone, iPad, iPod Touch and within the Safari browser on the Mac and PC.” Yipee
• Bing also announced a SDK for developers to build Map Apps for Bing Maps. “Developers will now be able to build apps for Bing Maps and to enter the “King of Bing Maps Challenge” that will run through July 25th.”
• Bing Map gives a sneaky peeky of its all Silverlight 4-supported platform. You can check out all of these novel new featurs at Bing Maps Blog
• Weather Map App; You can select a point on the map and get weather info! Nifty! Sort of!

Well there are a few more bits and bobs to look forward to but we will keep you posted!

Related Links: http://www.microsoft.com/maps/contest.aspx

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The data has been segemented by industry, and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia.

To view this extremely useful and interesting graphic click here

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“Dr. Tomasz Imielinski, executive vice president of technology at Ask.com hints that their could be room for other players to move ahead while Microsoft and Yahoo! spend time implementing the terms of their deal.

This news is a solid indication that the search market is healthy and growing across the board, and a core foundation of the online medium. But as far as Microsoft and Yahoo are concerned, the primary focus for both for 2009 and into 2010 will need to be on search integration – and not on search innovation. At Ask, our core focus will continue to be innovating for success by putting consumers – and search products – first.

hakia CEO Dr. Riza Berkan thinks that Google has nothing to worry about, at least from this deal.

Our perspective is this deal does not really change anything from the search precision point of view. We think that Yahoo! is actually more precise. From the business point of view, it will create more advertising opportunities, since the share will be at 30%. The advertisers will feel better because the exposure is wider. But as for business as usual, I don’t think there’s a significant change. The search problem is still there and google is still dominating. this won’t make a big diffference.”

Read more here.

Econsultancy also have some more views from UK Experts.

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“Microsoft boss Steve Ballmer said the 10-year deal would provide Microsoft’s Bing search engine with the necessary scale to compete. “Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company,” said Mr Ballmer.

In return for ceding control of its search engine, Yahoo will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell adverts on some Microsoft sites….”

Read the rest at BBC.

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“We have decided to become more active in the commercial fraud area on the enforcement side. The theory is you can change the economics around crime or fraud by making it more expensive.”

Read more at New York Times.

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Although traffic has decreased since launch, average time on page has increased to 8.5 minutes. Robin Goad, research director at Hitwise UK, said, “This is half of Google’s number but only slightly below Yahoo, suggesting that people are using Bing rather than just visiting out of curiosity.”

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“As I noted earlier on Monday, Microsoft plans to start internal testing later this week of Kumo, the rebranded version of Live Search. Now I have a screenshot to share….”

View the screenshot and full article here.

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