Archive of the Category 'Phorm'

Backlash Continues for Phorm

Monday, den 27. April 2009

Phorm (also known as Webwise) is the controversal ad serving system which profiles users browsing habits to serve ads based on which sites they visit. Full UK implementation of the Phorm technology has yet to be implemented due to opposition from privacy groups. So far there has only been a limited trial with 10,000 BT [...]

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