Search Engine Marketing Blog | Tug » Phorm http://www.tugsearch.co.uk/blog Search Engine Marketing Blog Thu, 09 Sep 2010 16:37:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Backlash Continues for Phorm http://www.tugsearch.co.uk/blog/2009/04/27/backlash-continues-for-phorm/ http://www.tugsearch.co.uk/blog/2009/04/27/backlash-continues-for-phorm/#comments Mon, 27 Apr 2009 16:16:33 +0000 David http://www.tugsearch.co.uk/blog/2009/04/27/backlash-continues-for-phorm/
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    Chief privacy officers at Microsoft, Google/Youtube, Facebook, AOL/Bebo, Yahoo, Amazon and Ebay have all been sent copies of  letters signed by the digital rights campaign group and anti-phorm campaigners, urging them not to use Phorm.

    Last week Amazon publicly announced that it would not allow Phorm to use its web pages to gather data on internet users. Wikipedia are the latest to join Amazon in rejeting the use of Phorm, The Open Rights Group had the following to say about their action:

    “We would like to thank Wikipedia and Amazon for prioritising their users’ privacy and taking this stand. We hope Facebook, AOL, Bebo, MSN, Google and others can follow their lead

    Phorm have said it’s customers will be given an opportunity as to whether they would like to use the Webwise service and hinted that customers could be given incentives to sign up, saying reduced broadband connections or a donation to charity was being considered by the company.

    Read more about Wikipedia here. Read how Security Firms have scrutonised the technology here.

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