Search Engine Marketing Blog | Tug
Rumour has it
Thursday, den 26. January 2012The ban of side placements of brand keywords search results in the US turned out to be just a rumour. Google has confirmed that there was no change in policy with regards to the placements of brand keywords search results. Ads still can appear at the top, on the right hand side and at the [...]
Google, Pay Per Click (PPC) | 0 Kommentar »
Focus on the User
Thursday, den 26. January 2012Since the launch of Search plus Your World, Google has increasingly come under fire for acting in its own best interests and edging out other social networks from its search results. So much so that engineers from Facebook, Twitter and MySpace have teamed up to create a new tool, or bookmarklet called ‘Focus on the [...]
Pay Per Click (PPC) | 0 Kommentar »
Start a conversation in the Search results using Google+
Thursday, den 19. January 2012I’m starting to think that Google actually had a plan when they launched Google+ and even better than that – they are sticking to it and rolling it out bit by bit. OK it’s still early doors for Google+ but its starting to feel less of a flop than everyone was predicting. I believe that Google’s [...]
Pay Per Click (PPC) | 0 Kommentar »
Facebook Sponsored Stories in the News Feed
Thursday, den 19. January 2012Facebook has begun rolling out Sponsored Stories in the news feed. The ads started rolling out gradually from the beginning of January, allowing brands to reach users whose friends have interacted with their pages – for instance with a like, a comment, or another action. “You will only see Sponsored Stories in your news feed [...]
Facebook, Mobile, Pay Per Click (PPC) | 0 Kommentar »
Apple Education Announcement
Thursday, den 19. January 2012Rumours are spreading that Apple is going to digitize textbooks. The iPad will become the classroom’s computer – notebook – textbook(s). Seems like the right way forward to us. The announcement has just started in the US – will keep everyone posted with the latest that come out of it.
Pay Per Click (PPC) | 0 Kommentar »
SEO predictions for 2012 – The impact of social signals on rankings
Monday, den 16. January 2012Hello world of search! This is my first blog post here at Tug. I’ve read quite a lot of SEO predictions for 2012, the most common being “Change of the search engine’s algorithm in favour of social signals”. In my opinion this is a fairly safe prediction with Google heavily pushing their own social network [...]
Pay Per Click (PPC) | 0 Kommentar »
Axe Launches New Fragrance with a Comic Book
Tuesday, den 10. January 2012Axe has gone for a new original approach for the launch of its new fragrance line, Anarchy. The brand is introducing two scents, one for men and one for women, with a graphic novel, which is to be generated via the input of Facebook fans. I’m not sure it would make me buy it but [...]
Pay Per Click (PPC) | 0 Kommentar »
Tug win GOLD at the DMAs with milk&more!
Thursday, den 8. December 2011Last night Tug scooped the gold for Best Use of Search for our milk&more campaign at the DMAs. Great team effort for everyone involved on milk&more and congratulations to Dave, Hannah, Ollie, Juan, Faye, Rainelda and Neil who have all worked so hard to make it the winning campaign! Judge’s comment:““This campaign really pushed the [...]
Pay Per Click (PPC) | 0 Kommentar »
Littlewoods advert…I like it
Monday, den 28. November 2011So I don’t know if you have seen the Littlewoods Christmas advert this year but I like it. It’s a children’s nativity all about presents and gifts. Sounds pretty normal. However it has been plagued with hundreds of complaints. Mum’s and Dad’s are accusing it of ‘ruining Christmas for kids’. Their Facebook page and the [...]
Facebook, Pay Per Click (PPC), YouTube | 0 Kommentar »
Google Turns up the heat in the Music Industry
Thursday, den 17. November 2011Seems everyone wants to get into the music game… I thought there was no money it? Well the truth is there isn’t much but consumers want free music so everyone from Apple, to Spotify, to Boinc, to Facebook and now Google are coming up with models. Essentially with music downloads coming from the cloud the [...]
Pay Per Click (PPC) | 0 Kommentar »
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