Search Engine Marketing Blog | Tug
Social Network Advertising is not looking back!
Tuesday, den 31. August 2010Onwards and Upwards is the latest message concerning Social Network Advertising.
1.4 Billion Dollars were spent on Social Network Ad’s last year, and even though we are still very aware of the gradual economic recovery, the average spend is increasing. This is due to the overwhelming demand of companies wanting to reach their key demographic through [...]
Facebook, MySpace, Pay Per Click (PPC), Social Media, Twitter | 1 Kommentar »
Geeky Social Networking Map
Monday, den 23. August 2010It doesn’t get much geekier than drawing a Lord of the Rings style map representing the Social Networks of this world…
But I like it! Flowtown’s social network map
Find out more about Tug’s social media services
Pay Per Click (PPC) | 0 Kommentar »
Google’s ACE……..No really, its a new tool!
Friday, den 6. August 2010Google have been getting all excited on their blog about a their new free application AdWords Campaign Experiments (ACE). ACE allows us to test and measure the impact of changes to our keywords, bids, ad groups and placements …………. and by ‘us’ i do in fact mean ‘as always anyone in the US’. hmmph!!
Anyway, partial jealousy [...]
Pay Per Click (PPC) | 0 Kommentar »
Google to Loosen UK Trademark Policy
Friday, den 6. August 2010As of September 14th, Google will be changing its UK, Ireland, and Canada trademark policy to permit some advertisers to use third-party trademarks in their ad copy, regardless of whether or not they own them or have approval from the trademark owner.
The new policy will be applied to certain advertisers including resellers, information/review sites, sellers [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Foursquare…are you on it yet?!
Friday, den 23. July 2010Foursquare, the location-based social media site, has now been around for over 6 months, but has it shaped up to expectations as the new kid on the social media block? If you are thinking ‘Four what?!’, then let me re-cap…
Foursquare is a geo-location based service that allows you to ‘check-in’ to places. Checking-in is a [...]
Pay Per Click (PPC) | 0 Kommentar »
Whats this?…….Faceboook?……500 million users??!!
Thursday, den 22. July 2010YES, facebook has reached the 500 million user mark. Whats that i hear? Lets go for the 100 million? Well hold your horses, lets take a minute and reflect.
Mark Zuckerberg’s Social Networking phenomenon is only a baby at 6years old and yet a third of the total poplulation in the UK have jumped on the [...]
Pay Per Click (PPC) | 0 Kommentar »
Google’s Broad Match Modifiers
Wednesday, den 21. July 2010In the US last week, Google launched their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below:
Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its extremely close alternatives) will become a required word of the search [...]
Adwords, Content Network, Google, Pay Per Click (PPC), Search Engines | 0 Kommentar »
Steve Jobs Says: People don’t use Mobile Search, they use Apps
Wednesday, den 21. July 2010Google’s director of emerging platforms Mike Steib’s response: “Steve Jobs says that people don’t use mobile search; they use apps. What do you say to that?” Steib, laughing and shaking his head, responded, “Does Steve Jobs sit on panels and hear what Mike Steib has to say about mobile phones?” “Bullsh*t! That’s what I say [...]
Pay Per Click (PPC) | 0 Kommentar »
Google Announce Changes to Image Search
Wednesday, den 21. July 2010Yesterday Google held a press conference to introduce the new look to Google Image Search. The new image search includes the following new features:
Dense tiled layout designed to make it easy to look at lots of images at once. We want to get the app out of the way so you can [...]
Adwords, Google, Pay Per Click (PPC) | 0 Kommentar »
The Dungeons Strike again with Great Advertising
Tuesday, den 20. July 2010Our client The Dungeons has had another great PR coup. Their latest ad campaign was pulled off the tube for being to scary! To be honest they couldn’t have asked for anything better – if you’re scared of the advertising come check out one of the scariest London Attractions
Check out the scary advertising
Pay Per Click (PPC) | 0 Kommentar »
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