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Archive of the Category 'Adwords'

Google Acquire Teracent

Tuesday, den 24. November 2009

Google have officially announced the acquisition of a Display Optimisation company called Teracent. Google have already expressed how they wish to use the companies tools to help advertisers on both the DoubleClick network and Google Content Network. See below for a quote from the Official Google Blog:
“Teracent’s technology can pick and choose from literally thousands [...]

AdSense, Adwords, Content Network, DoubleClick, Google | 0 Kommentar »

Sitelinks in Google AdWords Ads??

Wednesday, den 26. August 2009

Darrin Ward has spotted Google Sitelinks (similar to that used in natural search results) in a Google Adwords Ad, could this be a new feature Google are considering to roll out??

Adwords, Google | 0 Kommentar »

Google Updates AdWords Editor

Friday, den 5. June 2009

Google have recently rolled out a new update for its AdWords Editor program, the following are some of the new features:
Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account.
Download selected campaigns: When you add a new account or download updates, you can now select [...]

Adwords, Google | 0 Kommentar »

Over 50% of Companies Plan to Increase Search Budgets for Measurable ROI

Friday, den 24. April 2009

The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, has found that 55% of companies intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.
Covering the Report, NMA had this [...]

Adwords, Google, Google Analytics, MSN, Microsoft, Pay Per Click (PPC), SES, Search Engine Optimisation (SEO), Search Engines, Search Marketing, Yahoo, Yahoo Search Marketing | 1 Kommentar »

Keyboard Shortcuts on the New Adwords Interface

Friday, den 17. April 2009

With the new Google interface, it is possible to use Keyboard shortcuts for certain tasks in Google Adwords. The following were recently listed on the Google Adwords Blog:
Global navigation
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g [...]

Adwords, Google | 0 Kommentar »

Google Discuss New Adwords Interface

Tuesday, den 14. April 2009

As many of you may already know, Google have been testing out a new AdWords interface and have given a select few customers the chance to try it for themselves. Google have now released their beta website for the new interface, which has a number of videos to take you through the new changes. See [...]

Adwords, Google | 0 Kommentar »

24.1% of searches sending traffic to Google News are celebrity related

Thursday, den 26. March 2009

According to a report by Hitwise, 24.1% of searches sending traffic to Google News were celebrity related. NMA had this to say:

“The report tracked over 260,000 search terms that sent traffic to the site in the 12 weeks leading up to 21 March 2009 and found the most searched for term was ‘Jade Goody’ which accounted [...]

Adwords, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing | 0 Kommentar »

Google Announce Internet Based Advertising & Controversy Begins

Thursday, den 12. March 2009

Google recently announced the launch of Internet based advertising, this is a new platform of advertising for Google which will allow Adwords advertisers to target ads based on the users interests and sites visited. The service will start in beta, and if successful moved into every Adwords customers inventory. Here’s a small quote from the [...]

AdSense, Adwords, Google | 0 Kommentar »

Google AdSense Introduce Expandable Ads

Wednesday, den 11. March 2009

Last week the Google AdSense team announced the launch of expandable Ads, this will allow advertisers (third party) to place large ads on the Google Content Network, these ads will expand once clicked on and will allow advertisers to add both videos, links and images to a single ad. Currently this is only available in [...]

AdSense, Adwords, Google | 0 Kommentar »

Linking Google Adwords with Google Analytics

Friday, den 6. February 2009

Google have put together a short video, outlining why and how you should link your Google Adwords account with your Google Analytics account. Very useful if you’re new to using the 2 programs together. Please find the video below:

Adwords, Analytics, Google | 0 Kommentar »  « Next