Search Engine Marketing Blog | Tug
Google Now Allows One Domain to Dominate Search Results
Wednesday, den 25. August 2010When a website shows very relevant content for a search query and Google deemed it appropriate for the user, it usually shows what is known as “site links”, allowing users to quickly find the information they seek within the same web site as shown in the image:
Now this might change or be extended because Google [...]
Apple, Google, Search Engine Optimisation (SEO), Search Engines | 0 Kommentar »
Yahoo has announced the transition to Bing
Tuesday, den 24. August 2010Yes, it’s finally done. Yahoo organic searches are been powered by Bing (US & Canada)
Try it for yourself… search for any term on Yahoo.com and at the bottom you would see “Powered By Bing”. They are looking at the migration of Adcenter end of this fall.
Search Engines | 0 Kommentar »
Changes at Yahoo – Search Monkey is no more, Site Explorer is staying
Wednesday, den 18. August 2010Last night Yahoo announced that they will be making changes to it’s Search back-end infrastructure. Unfortunately Yahoo Search Monkey will no longer be supported (although they will continue to index current Search Monkey apps) and as of October 1st 2010 it will be no more. MyBlogLog will also be shutdown. Developers will now also be charged to [...]
Bing, Search Engine Optimisation (SEO), Search Engines, Yahoo | 0 Kommentar »
Local SEO: finding regional directories
Tuesday, den 10. August 2010When searching for regional/local directories in different countries, one of the best ways to proceed is using the Google Maps results and then follow the below steps:
Open Google in the specific language (i.e google.es)
Type the keyword (i.e Museos en Madrid)
Go to Google Maps results
Go through the list of websites listed in the Google Maps results [...]
Google, Search Engine Optimisation (SEO), Search Engines | 0 Kommentar »
Yahoo and Bing working together
Tuesday, den 27. July 2010Yahoo announced that they are already running tests on Yahoo’s search engine with Bing’s algorithm, for organic and paid results.
They said that these tests will only be seen on a maximum of 25% of the U.S. searches.
Yahoo and Microsoft’s mobile services are slowly integrating, same thing will happen with the search engines during the summer, [...]
Bing, Search Engines, Yahoo | 0 Kommentar »
Google’s Broad Match Modifiers
Wednesday, den 21. July 2010In the US last week, Google launched their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below:
Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its extremely close alternatives) will become a required word of the search [...]
Adwords, Content Network, Google, Pay Per Click (PPC), Search Engines | 0 Kommentar »
A few changes for Google Maps
Tuesday, den 13. July 2010It seems that some users have been experimenting with the appearance and “placement” of Google Maps, advertisements and results in the serps of Google Local. Perhaps they are just tests and that’s it, or maybe they will be implemented, these are some screenshots:
We can see in the screenshots that the changes are quite significant:
- The [...]
Adwords, Google, Search Engines | 0 Kommentar »
AdWords Campaign Experiment – BETA
Thursday, den 24. June 2010An important part of running a successful PPC campaign is the constant testing of bids, adcopy, keywords etc. However, it is sometimes difficult to know 100% whether the changes in results that happened during your test were specifically down to the changes you made. For example, if you increased your bids by 10p and at [...]
Adwords, Google, Pay Per Click (PPC), Search Engines, Search Marketing | 0 Kommentar »
Effects of the FIFA World Cup in the SEM industry
Friday, den 4. June 2010Millions of people around the world are anxiously awaiting June 11th when the ball will roll in South Africa, not only the FIFA World Cup generates tons of interest around football fans (hence pubs and betting sites) but also many other industries will enjoy the collateral effects of this giant sports event. If you are [...]
Facebook, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing, Twitter | 0 Kommentar »
Search & Social Award Winners – RSS feeds
Wednesday, den 19. May 2010For anyone interested in the search industry, the Search & Social awards winners were announced last week. The categories included the best blogs across a wide range of topics: SEO, PPC, link building, social media, analytics, local search, affiliate marketing, conversion rate optimisation, amongst others.
Tug has compiled the RSS feeds of the top three blogs [...]
Analytics, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing, Social Media, Web 2.0, Web Marketing | 0 Kommentar »
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