Search Engine Marketing Blog | Tug
Google to Loosen UK Trademark Policy
Friday, den 6. August 2010As of September 14th, Google will be changing its UK, Ireland, and Canada trademark policy to permit some advertisers to use third-party trademarks in their ad copy, regardless of whether or not they own them or have approval from the trademark owner.
The new policy will be applied to certain advertisers including resellers, information/review sites, sellers [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
AdWords Campaign Experiment – BETA
Thursday, den 24. June 2010An important part of running a successful PPC campaign is the constant testing of bids, adcopy, keywords etc. However, it is sometimes difficult to know 100% whether the changes in results that happened during your test were specifically down to the changes you made. For example, if you increased your bids by 10p and at [...]
Adwords, Google, Pay Per Click (PPC), Search Engines, Search Marketing | 0 Kommentar »
Hitwise & Kenshoo Announce Partnership
Wednesday, den 9. June 2010Hitwise have announced their newly formed partnership with Kenshoo, Kenshoo is a popular search engine management tool used by PPC professionals around the globe. In this partnership Hitwise will share their Search Engine, Website & Industry data with Kenshoo which will then be found on the Kenshoo tool & bid management system. See below for [...]
Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Effects of the FIFA World Cup in the SEM industry
Friday, den 4. June 2010Millions of people around the world are anxiously awaiting June 11th when the ball will roll in South Africa, not only the FIFA World Cup generates tons of interest around football fans (hence pubs and betting sites) but also many other industries will enjoy the collateral effects of this giant sports event. If you are [...]
Facebook, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing, Twitter | 0 Kommentar »
Search & Social Award Winners – RSS feeds
Wednesday, den 19. May 2010For anyone interested in the search industry, the Search & Social awards winners were announced last week. The categories included the best blogs across a wide range of topics: SEO, PPC, link building, social media, analytics, local search, affiliate marketing, conversion rate optimisation, amongst others.
Tug has compiled the RSS feeds of the top three blogs [...]
Analytics, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing, Social Media, Web 2.0, Web Marketing | 0 Kommentar »
Some Big Brands missing a trick or two in search
Wednesday, den 13. January 2010- McDonalds obviously has a reputation management programme to cover off negative results for brand searches on the major engines. Type in McDonalds into Google and a whole series of McDonalds related micro-sites come up ensuring that negative stories/blogs/sites are pushed off the 1st page – pretty smart. However, [...]
Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Marketing, Social Media | 0 Kommentar »
New SEO Song!!!
Friday, den 9. October 2009Search Engine Optimisation (SEO), Search Marketing | 0 Kommentar »
SMX East 2009 Coverage by RustyBrick
Thursday, den 8. October 2009Barry Schwartz (@rustybrick) has done a great job of putting up a large number of conferences on his website from SMX East 2009, see below for a selection of conferences he has covered:
Live: CSS, AJAX, Web 2.0 & SEO
Live: Analytics For Social Media
Live: Pumping Up WordPress For SEO
Live: Social Media, Search & Reputation Management
Live: [...]
Search Marketing | 0 Kommentar »
You Know You Work in Search When You…
Wednesday, den 1. July 2009You know you work in search when you:
1. have more logins than you do pairs of socks.
2. friended Danny Sullivan before you met him.
3. don’t think you’re a Cuttlet.
4. typically have at least 3 different browsers open simultaneously.
5. have considered dating a college student/education professional to get links.
6. grocery shop and think “my average CPC [...]
General, Search Marketing | 0 Kommentar »
Over 50% of Companies Plan to Increase Search Budgets for Measurable ROI
Friday, den 24. April 2009The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, has found that 55% of companies intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.
Covering the Report, NMA had this [...]
Adwords, Google, Google Analytics, MSN, Microsoft, Pay Per Click (PPC), SES, Search Engine Optimisation (SEO), Search Engines, Search Marketing, Yahoo, Yahoo Search Marketing | 1 Kommentar »
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