Search Engine Marketing Blog | Tug
Google launches Search plus Your World
Wednesday, den 11. January 2012The final piece in the social media puzzle for Google – integrating its social network Google+ into its search results – slotted into place yesterday in the form of “Search plus Your World“. Launched to a background of mixed reviews and a critical statement from Twitter, it seems that the decision has so far proved unpopular. [...]
Google, Search Engine Optimisation (SEO), Search Engines, Search Marketing, search terms, Social Media | 0 Kommentar »
Dynamic Search Ads from Google
Thursday, den 20. October 2011All advertisers have experienced times when new ad copies and keyword lists must be created for new products. The same is with products that go out of stock suddenly and advertisers cannot predict the exact second when to pause keywords and ad copies promoting these products. It is giving hard times for many of us [...]
Adwords, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Google +1 button on your Display ads
Friday, den 14. October 2011Are you running display ads on the Google Display Network? Do you want people to recommend your ads’ landing pages to other potential customers? Then you are in for a treat. On Monday 10th October Google AdWords announced that the +1 button and personal annotations will start to appear with your Display ads. So if [...]
Adwords, Content Network, Creative Search, display, Google, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Top 5 PPC Myths
Tuesday, den 11. October 2011The world is full of myths, starting from the human body and ending with a cable wire, so it is no surprise that myths regarding PPC also exist. Buy doing a little research because of pure curiosity, it was possible to find more than 50 myths. Some were just for fun and laughs, some were [...]
Google, MSN, Pay Per Click (PPC), Quality Score, Search Marketing, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Two SEO Events To Watch Out For In October
Friday, den 7. October 2011Now that summers is well and truely over, networking has to take place indoors again rather than outside the local pub. In a way it is a shame but it also brings many exciting and inspiring events to the conference centres near you.
Ad Tech, Search Marketing, SES | 0 Kommentar »
Promoting Your Facebook and Twitter Pages for a Snip
Thursday, den 11. August 2011This shouldn’t work but it does. Although Google generally requires Sitelinks to be closely related to the parent domain the odds are better than even that you can slip through the net and from a user’s point of view I don’t think there’s anything misleading about either of the two links in the above example. [...]
Adwords, Facebook, Pay Per Click (PPC), Search Marketing, Social Media, Twitter | 0 Kommentar »
Search Engine Marketing Explained
Monday, den 14. March 2011Presented by Nick Beck at IAB. “Digital Marketing for Small Businesses & Start ups”: Search Engine Marketing Explained
Search Marketing | 0 Kommentar »
SES London takeaway for newbies
Sunday, den 6. March 2011A couple of weeks ago, I attended SES London 2011 and found that several of the speakers’ points of view differed dramatically on various topics of discussion -Apart from those who were talking about specific products or latest developments (i.e Jens Munch on Google Local), evidently strategies that could be successful for an industry or [...]
Search Engines, Search Marketing, SES | 0 Kommentar »
London SES – thoughts from Wed 23rd
Thursday, den 24. February 2011I had the opportunityt to speak at SES this year – which was a great honour. Somehow I was asked to discuss Tracking and Attribution alongside the MD from VCCP Search. It’s not my expertise but my intro to the subject was well received (I hope!) – we will load up the presentation on our [...]
Creative Search, Google Analytics, Pay Per Click (PPC), Search Marketing, SES, Web Marketing | 0 Kommentar »
Social Media Integration with PPC & SEO is Top Priority for the US in 2011
Friday, den 18. February 2011Although these statistics were released before the end of the 2010, I wanted to remind/inform you all, of the ever growing importance of Social Media, and it’s effects on all frontiers. According to Emarketer, integrating Social Media with PPC & SEO is Top of the to do list for companies in the US (and I’m [...]
Creative Search, Google, Search Engine Optimisation (SEO), Search Marketing, Social Media | 0 Kommentar »
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