Search Engine Marketing Blog | Tug
Some Big Brands missing a trick or two in search
Wednesday, den 13. January 2010- McDonalds obviously has a reputation management programme to cover off negative results for brand searches on the major engines. Type in McDonalds into Google and a whole series of McDonalds related micro-sites come up ensuring that negative stories/blogs/sites are pushed off the 1st page – pretty smart. However, [...]
Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Marketing, Social Media | 0 Kommentar »
New SEO Song!!!
Friday, den 9. October 2009Search Engine Optimisation (SEO), Search Marketing | 0 Kommentar »
SMX East 2009 Coverage by RustyBrick
Thursday, den 8. October 2009Barry Schwartz (@rustybrick) has done a great job of putting up a large number of conferences on his website from SMX East 2009, see below for a selection of conferences he has covered:
Live: CSS, AJAX, Web 2.0 & SEO
Live: Analytics For Social Media
Live: Pumping Up WordPress For SEO
Live: Social Media, Search & Reputation Management
Live: [...]
Search Marketing | 0 Kommentar »
You Know You Work in Search When You…
Wednesday, den 1. July 2009You know you work in search when you:
1. have more logins than you do pairs of socks.
2. friended Danny Sullivan before you met him.
3. don’t think you’re a Cuttlet.
4. typically have at least 3 different browsers open simultaneously.
5. have considered dating a college student/education professional to get links.
6. grocery shop and think “my average CPC [...]
General, Search Marketing | 0 Kommentar »
Over 50% of Companies Plan to Increase Search Budgets for Measurable ROI
Friday, den 24. April 2009The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, has found that 55% of companies intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.
Covering the Report, NMA had this [...]
Adwords, Google, Google Analytics, MSN, Microsoft, Pay Per Click (PPC), SES, Search Engine Optimisation (SEO), Search Engines, Search Marketing, Yahoo, Yahoo Search Marketing | 1 Kommentar »
24.1% of searches sending traffic to Google News are celebrity related
Thursday, den 26. March 2009According to a report by Hitwise, 24.1% of searches sending traffic to Google News were celebrity related. NMA had this to say:
“The report tracked over 260,000 search terms that sent traffic to the site in the 12 weeks leading up to 21 March 2009 and found the most searched for term was ‘Jade Goody’ which accounted [...]
Adwords, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing | 0 Kommentar »
Google Content Network Traffic Grows by 300%
Wednesday, den 28. January 2009In the wake of Yahoo’s anouncement that its content network will be shutting down as of the 31st March, Google have shown that the content network can, and does, work. Research by Efficient Frontier has shown that impressions on Googles Content Network have grown by over 300% year on year as advertisers divert money from MSN and [...]
AdSense, Adwords, Content Network, Google, Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing | 0 Kommentar »
Microsoft AdCenter Study Shows Small Companies Still to Invest in SEM
Thursday, den 18. December 2008Microsoft Ad Center have released a study showing that small companies are still to invest in Search Engine Marketing, please see below for a quote:
“Surprisingly, seven in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign. In an effort to minimize [...]
Microsoft, Search Marketing | 0 Kommentar »
Search Engine Marketing Podcast
Thursday, den 20. November 2008The third of series of Mason Zimbler’s podcasts is about Search. In this, David Sloly interviews Jeannette Kocsis, Vice president digital practice for the Harte Hanks group, and Nick Beck from TUG the online Specialist Search Engine Marketing agency.
They covered topics such as: what is Search Engine Optimisation and Pay Per Click, and how can [...]
Pay Per Click (PPC), Search Engine Optimisation (SEO), Search Engines, Search Marketing | 0 Kommentar »
Adwords Quality Score for Previously Unsearched Keywords
Monday, den 10. November 2008Last week Tug launched a PPC campaign to coincide with the release of a huge Holywoood blockbuster film. We quickly found that certain keywords on Google were getting awful Quality Scores despite the fact that the keywords were 100% relevant to both the AdCopy and their Landing Pages/Website (Quality Scores as low as 1/10). The keywords in question generally included the [...]
Adwords, Google, Search Marketing | 0 Kommentar »
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