Display and Search Take off Together
Thursday, den 31. July 2008 MSN recently released a case study showing how Display and Search work hand in hand. Below is a small snippet:
“Detailed tracking of a major international airline campaign proved that a combination of display and search advertising is vastly more effective at driving traffic than either activity in isolation….
The combined search and display campaign delivered a […]
General, Microsoft, Pay Per Click (PPC), Search Marketing | 0 Kommentar »
Scour Social Search Engine Released
Tuesday, den 15. July 2008A new Search Engine was released a few days ago called “Scour” below is a video by the companies CEO outlining the new search engines features and why he thinks you should use it, Let us know your thoughts by posting a comment.
General, Search Engines, Search Marketing | 0 Kommentar »
Google Proves Search Branding’s Value
Thursday, den 10. July 2008An article over at Mad.co.uk has been posted outlining how Google have provided resesarch proving search branding’s value, below is a small snippet from the article:
“Google has unveiled its first major piece of research to prove search can have a big impact on branding. The move could help to drive significantly more brand budget online. […]
General, Google, Search Marketing | 0 Kommentar »
The Open Search Debate
Monday, den 7. July 2008We are excited about any new Search initiatives. Tug is keeping a close eye on the open search debate – what it means now and what it could mean. Here on John Battelle’s blog is an interesting set of comments showing that people are still not even sure how to define open […]
Search Engines, Search Marketing, Yahoo | 0 Kommentar »
IAB Search Marketing Resource Launched
Friday, den 4. July 2008Earlier IAB released their new Search Marketing resource, the new resource will give you all you need to know about search marketing for both new and experienced search marketers. The resource was created by the IAB Search Council who consists of Google, Yahoo, MSN and IAB registered agencies such as BigMouthMedia and I-Level. Below is […]
IAB, Search Marketing | 0 Kommentar »
UK online ad spend to overtake TV
Wednesday, den 9. April 2008The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009, according to a report published on Monday. Read more here.
General, Search Marketing, Web Marketing | 0 Kommentar »
Double Google Click!!
Wednesday, den 12. March 2008As I’m sure you’ve all already seen, Google have been looking into buying Double Click for a while now, well we have just recieved an email letting us know that its now final and Google have closed the acquisition of Double Click. Below is the email we recieived:
“Dear Valued Client,
As you may have […]
Search Marketing | 1 Kommentar »
March Update to Google Page Rank
Thursday, den 6. March 2008We have recently launched our site and have started link building. Everyday I check the Page Rank and number of backlinks as if the site is a tender sapling. Well woke up this morning to Google recording backlinks for the first time but dropping us to 0 page rank… The cruelty… Check this article about the update
Search Engine Optimisation (SEO), Search Marketing | 0 Kommentar »
Google’s not Wall Street’s Darling anymore…
Thursday, den 6. March 2008This article from the LA Times states that investors are worried that Google isn’t as rceession proof as once thought…
Search Marketing | 0 Kommentar »