Search Engine Marketing Blog | Tug
The Anchor Text
Monday, den 13. September 2010The Anchor Text is the visible text in a link, meaning that it describes in some way what we’ll find in the next page when we click on a particular link. For example, if you are writing a review about a search marketing agency you could use this as an anchor text: “search marketing agency.” [...]
Google, Search, Search Engine Optimisation (SEO), Search Engines | 0 Kommentar »
Seo Guide For Beginners
Friday, den 10. September 2010Learning SEO (Search Engine Optimization) is well worth it, given how many people use search engines to find information. The problem for most people is that they don’t have time and find it too repetitive to work on SEO for hours a day. If you’re like this, maybe you should have a look at the [...]
Search, Search Engine Optimisation (SEO), Search Engines | 0 Kommentar »
Will Google’s New feature Eliminate the need for long tailed Keywords?
Friday, den 10. September 2010By now you must of heard or seen the new feature Google have introduced, “Google Instant”. If you haven’t, here is a brief description; the new feature will predict what your search query is going to be after just a few letters typed in. It also shows the most relevant search results underneath straight away [...]
Google, Pay Per Click (PPC), Search | 0 Kommentar »
A little bit of Info about Facebook PPC Ad’s
Thursday, den 9. September 2010Attention all Facebook users… by now i’m sure you have noticed the Ad’s that appear on the right hand side of your Home/Profile page while you’re doing your daily stalking (sorry, I meant socialising). For those of you that are currently involved in Facebook PPC advertising, I’m sure what I am about to write will [...]
Facebook, Pay Per Click (PPC), Search | 0 Kommentar »
Google Instant
Thursday, den 9. September 2010A couple of weeks ago we published an article on how Google was testing search results in real time through a video of a user who was able to record and upload it to the internet before Google could make it official. Google revealed Google Instant, this could change everything we know about search engines [...]
Google, Search, Search Engine Optimisation (SEO), Search Engines | 0 Kommentar »
Google to Loosen UK Trademark Policy
Friday, den 6. August 2010As of September 14th, Google will be changing its UK, Ireland, and Canada trademark policy to permit some advertisers to use third-party trademarks in their ad copy, regardless of whether or not they own them or have approval from the trademark owner. The new policy will be applied to certain advertisers including resellers, information/review sites, [...]
Adwords, Google, Pay Per Click (PPC), Search | 0 Kommentar »
AdWords Campaign Experiment – BETA
Thursday, den 24. June 2010An important part of running a successful PPC campaign is the constant testing of bids, adcopy, keywords etc. However, it is sometimes difficult to know 100% whether the changes in results that happened during your test were specifically down to the changes you made. For example, if you increased your bids by 10p and at [...]
Adwords, Google, Pay Per Click (PPC), Search, Search Engines | 0 Kommentar »
Hitwise & Kenshoo Announce Partnership
Wednesday, den 9. June 2010Hitwise have announced their newly formed partnership with Kenshoo, Kenshoo is a popular search engine management tool used by PPC professionals around the globe. In this partnership Hitwise will share their Search Engine, Website & Industry data with Kenshoo which will then be found on the Kenshoo tool & bid management system. See below for [...]
Pay Per Click (PPC), Search | 0 Kommentar »
Effects of the FIFA World Cup in the SEM industry
Friday, den 4. June 2010Millions of people around the world are anxiously awaiting June 11th when the ball will roll in South Africa, not only the FIFA World Cup generates tons of interest around football fans (hence pubs and betting sites) but also many other industries will enjoy the collateral effects of this giant sports event. If you are [...]
Facebook, Google, Pay Per Click (PPC), Search, Search Engine Optimisation (SEO), Search Engines, Twitter | 0 Kommentar »
Search & Social Award Winners – RSS feeds
Wednesday, den 19. May 2010For anyone interested in the search industry, the Search & Social awards winners were announced last week. The categories included the best blogs across a wide range of topics: SEO, PPC, link building, social media, analytics, local search, affiliate marketing, conversion rate optimisation, amongst others. Tug has compiled the RSS feeds of the top three [...]
Analytics, Google, Pay Per Click (PPC), Search, Search Engine Optimisation (SEO), Search Engines, Social Media, Web 2.0, Web Marketing | 0 Kommentar »
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