Search Engine Marketing Blog | Tug » Tug

Tug Win Bronze at DMA Awards 2009

David — Fri, 11 Dec 2009 16:17:06 +0000

Tug have won Bronze at the DMA Awards 2009 in the “Best Search Campaign” category. The winning case study was from our work with Motability Operations. Read the full case study here. Congratulations everyone!

Related Links: DMA Awards 2009, Tug Case Study

UTalkMarketing.com Case Study of the Week Tug are currently being featured on the UTalkMarketing.com website as...
ADtech London 2009 Tactical Use Of pay per click advertising (PPC) Tug Presentation Olympia London once again opened its doors on Tuesday the...
SMX East 2009 Coverage by RustyBrick Barry Schwartz (@rustybrick) has done a great job of putting...

Related posts brought to you by Yet Another Related Posts Plugin.

UTalkMarketing.com Case Study of the Week

David — Tue, 24 Nov 2009 12:49:31 +0000

Tug are currently being featured on the UTalkMarketing.com website as the Case Study of the week. The Case Study is on Tug’s work with Pathe on Slumdog Millionaire. See below for a quote from the website:

“Slumdog Millionaire has been one of the biggest box office earners of the year with earnings to date of over $243M. This is a record for a film that was made by film company PathÃ©Â with a small budget of just $15M.

So, how did a British film produced by Danny Boyle with a modest budget become such a huge hit? How was the film, depicting life in the slums of Mumbai, so well marketed that everyone was talking about it long before it went on general release?…..”

Related Links: UTalkMarketing.com, Tug Case Studies

Tug at ad:tech London – Wednesday 14:30 – 15:00 Tug will be talking at the upcoming ad:tech London which...
Tug Win Bronze at DMA Awards 2009 Tug have won Bronze at the DMA Awards 2009 in...
The curious case of example.com The case of example.com, example.net and example.org is peculiar. For...

Related posts brought to you by Yet Another Related Posts Plugin.

Tug at ad:tech London – Wednesday 14:30 – 15:00

David — Mon, 21 Sep 2009 16:34:31 +0000

Tug will be talking at the upcoming ad:tech London which starts tommorow morning, see below for a quote from the ad:tech website:

“Tactical use of pay per click advertising (PPC) from Slumdog Millionaire to the travel downturn

This session explores the use of pay per click advertising as a tactical marketing tool. One of the strengths of PPC is that it can be turned on and off to meet tactical objectives, budgets and consumer demand. If necessary, an effective PPC campaign can be hastily prepared to meet a changing business environment.

As examples, two case studies are discussed in depth. First, driving traffic volume and engagement for the UK launch of Slumdog Millionaire, using text ads, banners and click to play video ads. Second, reaping the benefits of a travel competitorâ€™s demise through aggressive bidding and messaging coupled with consumer friendly landing pages.

Presented by: Nick Beck, Founding Director, Tug”

Tweet @tugsearch if you are planning to see Tug and let us know what you think after the show!

ADtech London 2009 Tactical Use Of pay per click advertising (PPC) Tug Presentation Olympia London once again opened its doors on Tuesday the...
UTalkMarketing.com Case Study of the Week Tug are currently being featured on the UTalkMarketing.com website as...
Interesting SES 2010 London Sessions The 2010 London Search Engine Strategies (SES) Expo is almost...

Related posts brought to you by Yet Another Related Posts Plugin.

Tug are Recruiting!

David — Mon, 21 Sep 2009 16:29:11 +0000

Tug is growing fast, so we’re always on the lookout for energetic marketing professionals who excel at building strong relationships, driving results and having a great time.

We are currently looking to fill the following positions:
- Search Senior Account Manager
- SEO Account Manager

Send us a CV. If you seem like a good fit, we’ll have you round our offices in beautiful downtown Shoreditch, East London for a chat!

Head over to the Work for Tug section of the website to keep up to date with current vacancies.

Twitter Recruiting Revenue Generating Staff Twitter is looking to recruit a number of staff whose...
Tug at ad:tech London – Wednesday 14:30 – 15:00 Tug will be talking at the upcoming ad:tech London which...
Google Buzz Vs Yahoo Buzz …….. Erm! Well no, this isn’t accurate at all. Yes they have...

Related posts brought to you by Yet Another Related Posts Plugin.

Tug Whitepaper: SMO & SEO

David — Mon, 21 Sep 2009 16:25:46 +0000

Tug have released a new whitepaper about Social Media Optimisation and Search Engine Optimisation, in this whitepaper we talk about how you can use Social Media to assist your SEO Campaign. See below for a small quote from the whitepaper:

“The majority of social media websites will allow you to post links to a website, be this your website or a related website; this could be done using profiles, videos, pictures, blogs and more. Itâ€™s also worth noting that once a user has interacted with you on a social media website; itâ€™s highly likely that they will link to your website at a later point; this could be on a forum or just an email. This can all result in an increase in both exposure and traffic, which will result in a higher page rank and therefore an improved search engine ranking….”

To read the full whitepaper head over to the Whitepaper section on the Tug website and select “Social Media Optimisation (SMO) for Search Engine Optimisation (SEO)“

Geeky Social Networking Map It doesn’t get much geekier than drawing a Lord of...
Facebook gets more visits than Google! Social networking website Facebook has capped a year of phenomenal...
Twitter: The basics Twitter is a social networking and microblogging service–a way to...

Related posts brought to you by Yet Another Related Posts Plugin.

Tug Launch New Website & Move Offices!

David — Mon, 06 Jul 2009 15:22:27 +0000

As you’ve probably already noticed, Tug have released a brand new website. The new website has a host new features including:

Please take a look around the new website and let us know your thoughts by either contacting us on Twitter (@tugsearch) or by registering and commenting on this blog.

With this Tug have also moved into a new office, which is located at 61 Charlotte Road, Shoreditch. If you wish to get in touch our new main line is 0207 033 6933.

We hope you enjoy the new website and look foward to hearing from you all soon!

Mozilla Officialy Launch Firefox 3.6 Mozilla have announced the official release of the highly anticipated...
Tug are Recruiting! Tug is growing fast, so we’re always on the...

Related posts brought to you by Yet Another Related Posts Plugin.

GAudi – Google Audio indexing service, beta

Juan — Wed, 12 Nov 2008 11:14:51 +0000

Google have recently released the audio indexing service (beta version) for YouTube videos â€“known as GAudi, which will undoubtedly make an impact in SEO practices within the following years. Although still in a developing stage and with many bugs and issues to be dealt with; it is expected that the service translates into text the audio of the videos uploaded to the popular video distribution channel.

What does audio indexing service mean? Well, in the first place, it implies that even when talking people should be aware that it is necessary including keyword rich phrases within relevant topics! Secondly, by implementing GAudi, Google are getting closer to Universal Search, which we at Tug, Search Engine Optimisation, believe is just around the corner. Finally, although GAudi will only index videos from YouTube, it is believed that it should not take too long before they extend the service to other popular video distribution channels.

The big task? Not only is required a hyper high speech recognition quality, but also certain extend of cognitive semantics to understand and associate the meaning of any phrase before relating it to a more generic topic. We are already excited about the future!

Google Launch US Music Service Google have officialy announced the launch of their new music...

Related posts brought to you by Yet Another Related Posts Plugin.

Blyk signs up 100,000 members

David — Thu, 24 Apr 2008 16:26:03 +0000

Our very own Blyk have reached 100,000 members, Tug currently run a highly succesfull campaign for Blyk and this is sure to have contributed towards this recent success.

“Blyk reached its target of signing up 100,000 members since its launch in September. The ad-funded MVNO has claimed to have its target six months ahead of its original prediction.

Its subscribers, which are all aged from 16-24-years-old, have been sent SMS and picture messages from a range of advertisers including Boots, L’Oreal, Sky, Natwest and STA Travel. It’s claimed response rates as high as 67% with a 29% average.”

More here.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Work for Tug – PPC Position Available

David — Tue, 18 Mar 2008 17:58:47 +0000

Tug are a fast-growing, Shoreditch-Based Search Engine Marketing agency committed to providing a fun, friendly working environment, and excellent career development opportunities working with high profile clients.

Tug are looking for an ambitious individual to help drive the growth of the company whilst retaining our core values of high quality client care and being results focused.

Good experience in managing large Pay per Click campaigns, preferably agency side, is required. You must be numerate, articulate and have a proactive approach to campaign management and clients. You should be comfortable working under pressure and within a team.

You would report directly into the Head of PPC and the MD. You would help manage a Search Account Executive.

Ideally, you have 12-18 months experience as an agency PPC Account Executive and are ready to move to the next level.

If you feel your CV is amazing and you wish to apply for this position, please email us.

Tug are Recruiting! Tug is growing fast, so we’re always on the...

Related posts brought to you by Yet Another Related Posts Plugin.

Tug lands Blyk

David — Wed, 12 Mar 2008 11:00:17 +0000

Tug recently landed a deal with Blyk to manage their search campaigns, Blyk are a new mobile phone network for 16-24 year olds which links you up with brands that are suited to your interests and in return gives you free texts and minutes. If you’re 16-24 and this sounds like something you’d be interested in you can sign up at the following link: www.blyk.co.uk

If youre intested in keeping upto date with Blyk so can do so by visiting the following link:

http://www.smstextnews.com/category/blyk

SMS Text News will be following Blyk and all the new developments.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.