Search Engine Marketing Blog | Tug
Yahoo include Live Twitter Feeds
Wednesday, den 24. February 2010In a bid to improve users social media experiances, Yahoo has followed Google lead by intergrating real-time twitter feeds into their search results.
The Brand Republic reported:
“As part of a deeper integration with Twitter, Yahoo! ID users will be able to access tweets while they are using Yahoo!’s mail and sports sites. Users will also be [...]
Pay Per Click (PPC), Twitter, Yahoo, Yahoo Search Marketing | 0 Kommentar »
MSN & Yahoo Reveal Search Deal
Wednesday, den 29. July 2009MSN and Yahoo have revealed details about their long awaited search deal which has now been confirmed by both parties. Yahoo are to change their search results to Bing, so that the look is still the same (just branded “powered by bing”) but the results are coming from Bing. The Search Marketing platforms will also [...]
Bing, MSN, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Announces 2nd Quarter Income
Thursday, den 23. July 2009Yahoo have reported second quarter net income of $141.4 million, or 10 cents a share, on revenue excluding traffic acquisition costs of $1.14 billion. Wall Street was expecting Yahoo to report earnings of 8 cents a share on revenue of $1.14 billion. Non-GAAP second quarter earnings were 16 cents a share, on par with expectations [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo & Microsoft Search Deal Back On?
Friday, den 17. July 2009Search Engine Land reports that the Search deal between Yahoo and Microsoft could be back on and “very close” to a deal. See below for a quote:
“There are several reports tonight that Yahoo and Microsoft are close to consummating a search and advertising deal. 24/7 Wall Street cites an investment banker who says a deal [...]
Bing, Microsoft, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Decrease Minimum Bids on Keywords
Friday, den 29. May 2009Yahoo have been sending out emails to their customers; letting them know that they are dropping the keyword minimum bids. Yahoo say they have done this due to the current economic client, this will help advertisers squeeze the most out of their Yahoo budgets which can only be a good thing!
Pay Per Click (PPC), Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Testing Favicons in Display URLs
Friday, den 8. May 2009Yahoo Search Marketing are currently testing out a new feature in which Favicons come up on the right of an ads display URL. Favicons are the small pictures you find when you set a site as a favourite, or you can also find Favicons in the navigation bar on Firefox. Yahoo think this will help [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Over 50% of Companies Plan to Increase Search Budgets for Measurable ROI
Friday, den 24. April 2009The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, has found that 55% of companies intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.
Covering the Report, NMA had this [...]
Adwords, Google, Google Analytics, MSN, Microsoft, Pay Per Click (PPC), SES, Search Engine Optimisation (SEO), Search Engines, Search Marketing, Yahoo, Yahoo Search Marketing | 1 Kommentar »
Yahoo Release New Targeting Enhancements
Wednesday, den 18. March 2009To catchup with Google and MSN, Yahoo have released some major new targeting features to it’s search marketing platform. These include Ad Scheduling (similar to that of Google), Demographic Targeting (similar to that of MSN) and Geographic Targeting (similar to that of Google and MSN.) Here’s a quote from the Yahoo Search Marketing Blog:
 ”We try [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Closes Content Network
Friday, den 16. January 2009Yahoo has announced that it will be closing its UK content network in order to concentrate on improving their search and display offering. I personally have never received great results from Yahoo’s content network and can’t help wondering if this is the real reason they have decided to shut it down, especially as now the [...]
Content Network, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo – Decker Out, Bartz In
Wednesday, den 14. January 2009The Wall Street Journal reports that Susan Decker, an eight year veteran at Yahoo has resigned. Following this, Carol Bartz (former chief executive at Autodesk inc.) has been announced by Yahoo as the new CEO. Read the full article here. Best of luck Carol!!
Yahoo, Yahoo Search Marketing | 0 Kommentar »
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