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Yahoo – Decker Out, Bartz In
Wednesday, den 14. January 2009The Wall Street Journal reports that Susan Decker, an eight year veteran at Yahoo has resigned. Following this, Carol Bartz (former chief executive at Autodesk inc.) has been announced by Yahoo as the new CEO. Read the full article here. Best of luck Carol!!
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo to Reduce Agency Discounts
Friday, den 12. December 2008In a memo to agencies, Yahoo has announced plans to reduce the kick-backs it gives to agencies that spend over a specified amount on Yahoo. Revolution had this to say: The move could see brands reduce the amount they spend with Yahoo!, according to industry sources. Some agencies pass the discount on to brands, but with [...]
Pay Per Click (PPC), Yahoo, Yahoo Search Marketing | 0 Kommentar »
Carl Icahn Buys Further Stock in Yahoo
Monday, den 1. December 2008Days after Jerry announced his step down as CEO, Carl Icahn has decided to buy yet more shares (nearly 7 million) to become one of the top shareholders at Yahoo. Carl lost money on his last buy of shares, so is this a dodgy move from Carl?? What do you think? Feel free to post [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Decker and Miller on the Top List for Yahoo CEO Role
Wednesday, den 19. November 2008According to Brand Republic, Yahoo number 2 Susan Decker and former AOL chief Jonathan Miller are on the top list for the new CEO role at Yahoo. See below for a quote: “Several prominent internet and media candidates have been tipped, but analysts have singled out Decker, current Yahoo! president and Miller, former head of [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Battelle: Yang to leave CEO Post at Yahoo
Tuesday, den 18. November 2008John Battelle recently conducted an interview with Jerry Yang (CEO of Yahoo,) in this interview John ask’s Yang Why he’d want to stay as CEO. This interview is being widely recognised as evidence of the departure of Jerry Yang. Below is the official interview video: Update: Its official, Yang has stepped down as CEO. Read [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo’s Hillary Schneider on the Yahoo/Google Agreement
Thursday, den 6. November 2008Today, Yahoo’s Hilary Schneider e-mailed all Yahoo clients letting them know directly Googles decision to terminate the advertising services agreement that the companies announced in June. Here are some of the main points of the e-mail: “Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from [...]
Yahoo Search Marketing | 0 Kommentar »
Yahoo Search Marketing rolls out Geo-Targeting
Thursday, den 23. October 2008A few days ago Yahoo announced a new feature in Yahoo Search Marketing in which you can geo target users by Country, City and Zip Code. See below for a quote from the Yahoo Blog: “Where are your people? And more importantly, are they finding you? Knowing your ads show up for the right people [...]
Pay Per Click (PPC), Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Reorgs Upper Staff
Friday, den 27. June 2008Yahoo, under intense pressure, reorganized its upper management Thursday in a plan designed to improve its products, underlying technology, and operational execution, the company said. The new structure leaves Chief Executive Jerry Yang and President Susan Decker at the top of the org chart. As expected, Ash Patel and Hilary Schneider will report to Decker, [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo to run Google Search Ads in the US and Canada
Friday, den 13. June 2008It was announced last night that the Yahoo Paid Search Ads will now be powered by Google AdSense for Search. Along with this they are also partnering with Google Adsense for Content to allow Google Ads on Yahoo web properties along with its partner network. Below is taken from Yahoo’s Official Statement: ” SUNNYVALE, Calif., [...]
AdSense, Adwords, Google, Pay Per Click (PPC), Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Not Accepting Abassador Signups
Monday, den 12. May 2008Yahoo Ambassador seems to be no longer accepting applications on their programme. Ambassador is Yahoo’s answer to the Google Professional qualification. If you go onto the sign-up page you will see: Yahoo will no longer be accepting new Ambassador applications until further notice. Your Thoughts??
Yahoo, Yahoo Search Marketing | 0 Kommentar »
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