Search Engine Marketing Blog | Tug
Yahoo UK Release New Homepage
Thursday, den 23. July 2009Yahoo UK and Ireland have released their brand new Homepage, users can choose to opt into the new Homepage or choose to continue using the original Homepage. The new Homepage as expected has integrated third party websites such as Facebook and MySpace, allowing users to check for example their Facebook updates without leaving Yahoo. The [...]
Yahoo | 0 Kommentar »
New Yahoo Homepage Open for Third Party Content
Tuesday, den 21. July 2009NMA reports that the new Yahoo Homepage will be released this week, with the new release Yahoo will be open to new third party content such as Facebook and Twitter. See below for a quote from NMA: “Yahoo will launch its overhauled home page in the UK later this week, with an emphasis on the [...]
Yahoo | 0 Kommentar »
Yahoo & Microsoft Search Deal Back On?
Friday, den 17. July 2009Search Engine Land reports that the Search deal between Yahoo and Microsoft could be back on and “very close” to a deal. See below for a quote: “There are several reports tonight that Yahoo and Microsoft are close to consummating a search and advertising deal. 24/7 Wall Street cites an investment banker who says a [...]
Bing, Microsoft, Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Release Search Pad
Wednesday, den 8. July 2009Yahoo have released their eagerly awaited Search Pad. Search Pad is a new feature on Yahoo Search that allows its users to take notes on what they’ve found while searching. See below for a quote from the Yahoo Blog: “Search Pad helps you track sites and make notes by intelligently detecting user research intent and [...]
Yahoo | 0 Kommentar »
Yahoo Decrease Minimum Bids on Keywords
Friday, den 29. May 2009Yahoo have been sending out emails to their customers; letting them know that they are dropping the keyword minimum bids. Yahoo say they have done this due to the current economic client, this will help advertisers squeeze the most out of their Yahoo budgets which can only be a good thing!
Pay Per Click (PPC), Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Testing Favicons in Display URLs
Friday, den 8. May 2009Yahoo Search Marketing are currently testing out a new feature in which Favicons come up on the right of an ads display URL. Favicons are the small pictures you find when you set a site as a favourite, or you can also find Favicons in the navigation bar on Firefox. Yahoo think this will help [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Yahoo Make Analytics Available to Customers
Thursday, den 7. May 2009Yahoo have made their new web analytics tool available to all search and display advertisers for free, although to use the new service you will need an account manager in order to gain access to the new tool. Here’s a small quote from their blog:  ”Yahoo! Web Analytics offers user insight that you’re not likely [...]
Yahoo | 0 Kommentar »
Over 50% of Companies Plan to Increase Search Budgets for Measurable ROI
Friday, den 24. April 2009The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, has found that 55% of companies intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times. Covering the Report, NMA had [...]
Adwords, Google, Google Analytics, Microsoft, MSN, Pay Per Click (PPC), Search, Search Engine Optimisation (SEO), Search Engines, SES, Yahoo, Yahoo Search Marketing | 1 Kommentar »
Yahoo Release New Targeting Enhancements
Wednesday, den 18. March 2009To catchup with Google and MSN, Yahoo have released some major new targeting features to it’s search marketing platform. These include Ad Scheduling (similar to that of Google), Demographic Targeting (similar to that of MSN) and Geographic Targeting (similar to that of Google and MSN.) Here’s a quote from the Yahoo Search Marketing Blog: Â ”We [...]
Yahoo, Yahoo Search Marketing | 0 Kommentar »
Google, Yahoo & MSN Introduce Canonical Tag
Monday, den 16. February 2009Google, Yahoo and MSN have all introduced a new tag known as the ‘Canonical Tag’ to help reduce duplicate content on the web. Here’s a quote from the Google blog explaining the use of the tag: “Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your [...]
Google, Microsoft, Search Engine Optimisation (SEO), Yahoo | 0 Kommentar »
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