Creative Search Marketing
Big ROI is just the start of what search can do.
It's true that PPC is a near-perfect transactional advertising channel.
And, yes, SEO can drive a high volume of relevant traffic, practically for free.
But that's just the tip of the iceberg. With a bit of ingenuity, we can help you meet more online marketing objectives than you probably realised with Creative Search Marketing.
Creative Search Marketing uses the best bits of SEO and PPC to not only earn you a great ROI but also to actually grow your business.
Talk to Tug and learn what we can do for your company.
Here's what we can help you achieve (for starters)
Create brand awarenessWe use SEO to give you an edge over your competitors for the high-volume keywords in your vertical.
PPC can put you front-of-mind in the engines when you're launching a new product or service. It can even drive awareness using banners across targeted websites.
Support PRSEO link building and online PR often overlap. Press releases and articles are effective link builders, as are blogging and forum seeding. Social media optimisation can work closely with your PR strategy, seeding similar stories and targeting similar audiences.
PPC is also great for instantly supporting PR the day it hits the press.
Test a message, trial a new productPPC is quick and cheaper than traditional media to roll out. And with automated ad rotation, messages can be tested with a live focus group.
Instead of using expensive campaigns to launch a product, use PPC to advertise for a fraction of the cost. If the product doesn't fly, you won't have blown your marketing budget.
Drive eCRMTraditionally, it has been difficult and expensive to target and acquire customers to loyalty and acquisition programmes. We use SEO and PPC to drive relevant, engaged traffic from information-hungry consumers based on their search intent.
Reputation managementThese days, anyone can write about your brand. So it's important to track your reputation across the major engines and let your brand's opinion be heard.
With social media link building, you can draw attention to positive brand activities in the search engines.
Website monetizationMany sites exist due to advertising sales. When you get clicks for less cost than you sell subsequent burned impressions, you make money.
SEO can be used to reap the benefits of high-volume, relevant traffic for free, and PPC to target audiences with messaging that drives the most traffic at the lowest cost.
Start squeezing more out of searchTalk to Tug today and see how Creative Search Marketing can help you meet your sales objectives and much more.