3 ways Search affects FMCG Brands
Date: August 2011
Tug’s Account Director Faye Farman spoke at the IAB FMCG conference at the IAB on 4th August. The event addressed key challenges faced by brands looking to develop a competitive advantage in the online marketplace, and a range of experts in the field demonstrated how to reach the consumer at the right time and how to build a believable brand in the online space using an array of disciplines. To see all the presentations visit the IAB website.
Tug’s presentation:
3 ways Search affects FMCG Brands
This presentation looks at how Search is instrumental in supporting the research stage of the consumer purchasing cycle, how to use Search to own the search engine results pages for category and informational searches and how Search can amplify traditional media such as TV. This is supported with a case study for Dairy Crest and their milk&more service. Read More