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Tug White Papers

Tug aims to provide regular insights into the Search Engine Marketing industry. The whitepapers are focused on real case studies where our company has set up strategic PPC and SEO campaigns to drive not only web traffic but also sales.

• Podcast: The Basics of Search Engine Marketing

  The Basics of Search Engine Marketing. What is PPC? What is SEO? How can a marketer use these services to increase relevant traffic to their website and drive measurable ROI? This podcast is co sponsored by Tug and Mason Zimbler

  
  
  

• Using SEM for Slumdog Millionaire's UK launch

  See also Film Case Study: Pathe's Slumdog Millionaire
  
  

• SEO link building is getting interesting

  See also Entertainment Case Study: SEO for celebrity gossip
  
  

• Using PPC to drive profitable retail sales

  See also Retail Case Study: ROI focused retail PPC
  
  

• Tactical use of PPC - AdTech 2009 Presentation

  See also Our Services: Pay Per Click (PPC)
  
  

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