Google Preview will just refine search traffic
Date: 20 January 2011
Juan Vargas, SEO director, Tug
Following the announcement of Google Preview, there has been a great deal of speculation and debate about its effect on search, both navigational and transactional. I don’t think it will affect either.
In the first case, a person more or less knows what they’re looking for. If they’re searching for the London Dungeon’s website, they’ll know what to expect when they get there. In the case of transactional searches, a person will want to see details and price of what they’re looking to buy.
For informational searches, site design could play a more important role, but also what the site is offering. If you search for ’rock t-shirts’, you expect to see different t-shirt ranges, regardless of the design.
We at Tug are embracing the change as it should ultimately mean more relevant clicks for our clients. It might reduce volume slightly, but the traffic that does come through is more likely to convert.
About Tug
Tug is a search engine marketing agency, providing expert strategic consultancy, campaign planning and management for major brands including: Wonderbra, Dairy Crest, The Dungeons, 118800 and more. Tug’s Creative Search Marketing services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, search engine optimisation and social media.
www.tugsearch.co.uk