Job Description: PPC Account Manager
Tug requires a PPC Account Manager to join our growing team. We are a results driven company that treats all clients equally – no matter what their spend, our objective is to continually improve their campaigns. We have a wide range of clients across many interesting verticals. Tug offers its clients integrated SEO, PPC and Social Media solutions. We are a fun, ambitious SEM agency looking for an energetic PPC professional.
Responsible to: PPC Director
External Relationships: Blue chip and SME clients on both marketing and technical teams
Internal Relationships: MD, SEO team, PPC team, Client Services, New Business
Salary: Dependant on experience
Hours: 9.30am-6.00pm
Location: Shoreditch
Main duties
- Forecasting traffic and cost for new accounts
- Set up new PPC accounts across Google, Bing, Yahoo
- Manage existing PPC accounts across several different verticals
- Manage biddable media, Display campaigns
- Manage tracking, analysis and insight
- Weekly & Monthly internal and client reporting
- Face to face meetings with clients
- Managing client needs and expectations
- Daily optimisation of accounts for continual improvement
- Management of PPC Account Executive
Skills, knowledge and experience required
- 2-3 years minimum PPC experience – agency side
- Expert user of Kenshoo, DART & either Marin or Search Ignite
- Biddable media experience
- Display and Network experience
- Proven ability to manage multiple accounts & strategies
- Proven ability to think strategically for PPC clients
- Detail oriented and organized
- Excellent mathematical skills
- Advanced Excel user
- Articulate with good writing and client facing skills
- Experience managing an Account Executive
- Fully GAP qualified
- Analytics package knowledge
- Interesting and interested in SEM and the web in general
- Team player
- Additional European language a bonus
- Fun
Download here the PDF version of the PPC Account Manager job description.
Tug is growing fast, so we're always on the lookout for energetic marketing professionals who excel at building strong relationships, driving results and having a great time.
Send us your CV. If you seem like a good fit, we'll have you round our offices in beautiful downtown Shoreditch, East London for a chat