Mobile industry case study
Sony Ericsson: Relevant, cheap traffic and promotion for mobiles
What did Sony Ericsson want to do?
Sony Ericsson's agency developed a microsite to promote their relationship with the new Bond film and Bond's phone, the C902. The client and the agency wanted to drive as much relevant traffic as possible during the film's run and promote the site, games and apps.
Ultimately, they wanted to increase awareness and sales of the C902, C905 and C702
How did Tug help them do it?
We set up a five-week text and banner ad PPC campaign.
We drove traffic from the Google Search and Content networks for relevant keywords and ensured visibility in the engines – while keeping traffic costs low and traffic volume high.
How did it all go?
The PPC ads sent 42,039 new visitors to the James Bond microsite for less than £9,000.
Exactly 22,001,033 ads were served across the Google Search and Content networks at no cost to the client.
The average cost per click for the campaign was 20p, and the click-through rate for phone-specific keywords was greater than 4%.
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