Case studies

Retail industry case study

Truffle Shuffle: ROI-focused sales for retail

What did Truffle Shuffle want to do?

Truffle shuffle logo Truffle Shuffle is an online clothing retailer competing in a tight margin business against small t-shirt sellers and huge online retailers like ASOS. They had been managing their own PPC campaigns, but eventually this became too time-consuming.

Very simply, they wanted to stand out from the competition and sell more t-shirts.


How did Tug help them do it?

Truffle shuffle We set up a PPC campaign on Google and Yahoo, using only very specific, product-related keywords and ad creative for every available t-shirt.

We used bid management software to set strict position and ROI rules and focused strictly on keywords that converted for less than £5.25.

Finally, we aligned with their PR efforts and measured profit for every keyword weekly.


How did it all go?

Enlarge image Over Christmas 2007, the campaign drove 2,605 sales (of one or more t-shirts) at an average cost per conversion of £1.25, which equated to an ROI of 30:1 (revenue generated per ad cost).

Read more of our search marketing case studies

Contact Tug

We can help you use search to meet your objectives.

0207 033 6933

Your name:
Your email:
Your telephone:
Key facts:
  • £1.25 CPA
  • 30:1 ROI
We had managed our Adwords campaign in house since day one. After a couple of years the campaign grew to a size where we couldn't dedicate enough time and resources to manage our Google advertising efficiently. We outsourced our PPC management to Tug who not only took over the day to day management of campaign but streamlined what we had into a much more profitable and accountable marketing tool. Regular reporting and in depth updates means we're safe in the knowledge that Tug are representing our brand fantastically well and turning every penny we spend on PPC into pounds of profit.