Integrated Search Marketing
A 2007 study proved that a brand in both Natural & Paid results attracts 92% of the clicks. Other metrics such as, actions, orders, page views, time on site also increased dramatically.
PPC and SEO should be used to complement each other - Each with different objectives and even different messaging to the consumer. This way the client can maximize exposure as well as deliver multiple messages.
Regular tracking and analysis allows Tug to manage the client’s budget effectively between the two channels. This ensures that gains in SEO can reduce PPC costs over time.
Ultimately the goal is to own as many positions as possible on the Search Engine Results Page (SERP) for Brand and Non-Brand keywords. Advances in SEO link building means that this can include digital assets such as videos, press releases, photos even product feed results.
Call 0207 033 6933 or contact Tug to find out how our PPC and SEO services – or a combination of both – can help you reach your online marketing objectives; or read more about our search marketing services.
Please read our Managing Director’s presentation - Integrated Search Marketing (or Owning the SERP)– delivered at Ad:Tech 2010