Pay-per-click advertising (PPC)
Pay-per-click is a form of targeted advertising used on search engines and their partner sites and networks.
When a user searches with a key phrase in a search engine, or visits a site relevant to your business, they can see targeted ads that link to your website.
So what?As the name implies, you only pay for an ad when someone clicks on it.
Ads can also be changed in real time and rotated, so that only the best-performing messaging is used. Keywords and their cost can be constantly optimised to drive more clicks and conversions while driving down marketing costs – and cost per acquisition.
More than that, every aspect – keywords, clicks, cost, creative, revenue – can be measured. Therefore, PPC is 100% accountable.
Other PPC benefitsPPC can increase the number of relevant, engaged visits to your website.
PPC can target consumers based on search interest or demographics. Campaigns can also be geo-targeted to a specific country, region or city – depending on where you can service your clients.
PPC methodology detailsWhile each campaign is different, Tug's proven test-and-learn methodology is always the same when developing a client's Pay per click campaign.
Call 020 7749 7833 or contact Tug to find out how our PPC and SEO services – or a combination of both – can help you reach your online marketing objectives; or read more about our search marketing services.