Search engine optimisation (SEO)
Most of the people who use a search engine, click on a natural listing. A search engine optimisation strategy is the surest way to improve your site's ranking in the natural listings. That's why SEO is one of the most important considerations when creating or updating your website.
Tug works with your agency or in-house technical team to optimise your site for relevant keywords, so you can start reaping the benefits of high-volume, free search-engine traffic. We combine traditional and social media linking techniques to move you into top positions.
Step 1 On-page optimisation Improving your siteAt Tug we only practice ethical SEO we never use illegal black hat' methods.
Each new SEO project starts with a comprehensive review of your online objectives, your audience, your website and your competitors as well as research into the most relevant keywords in your vertical.
Then our copy experts review your site, editing and adding content to improve relevancy. Site architecture and design are reviewed and improved to meet SEO best practice. Finally, we use our technical skill to edit your code for optimised spidering, so your site is indexed that much faster.
Overall, Tug will ensure that your site's content, design and coding fits the optimisation strategy necessary to gain higher engine positions within your business vertical.
Step 2 Off-page optimisation Link buildingAt Tug, we use a combination of link-building techniques to progress your site naturally up the search engine positions. Find out how Tug can help you with your Link Building strategy; or read more about our search marketing services.